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Formentera, lone Balearic island repping Milan travel expo

Fira bit milaFormentera's Office of Tourism reports that from Sunday to Tuesday (February 11-13) representatives of the island will be out in force for Milan's International Tourism Exchange, or BIT, in hopes of reaching out to Italian travellers.

In 2018 Formentera will be the only representative of the Balearic region at the travel industry fair, one of the transalpine nation's largest. This year, Formentera possesses a stand of its own measuring 33 square metres and equipped with a big-screen LED and two backlit panels showcasing local spots like es Caló des Mort and el Far des Cap de Barbaria. The first, a cove whose name roughly translates as “Dead Man's Cove” in English, and the lighthouse which stands guard over Formentera's southern cape (“es Cap”), are not only well-recognised among Italian tourists familiar with the island, they also fit snugly with the declaration of 2018 as a world year of cultural tourism.

The fair will play out Fiera Milano City, an exhibition space located in the heart of the northern Italian capital. The Fiera's location makes it easy to reach for firms and garden variety globetrotters alike who are on the prowl for holiday destinations. Fairgoers who stop at Formentera's space at the expo, besides finding the latest iteration of the local catalogue of heritage sites, will also be able to discover and explore some of the island's most emblematic sights.

Brokers and owners on hook to furnish registry number when promoting rental properties

Habitatge turistic a formentera reduxFormentera's Offices of Land and Tourism announce that, in line with articles 19.n and 23.7 of a law passed July 19 and known as “8/2012”, homeowners and brokers alike are required to provide property-rental platforms the registry number that identifies their, or their customer's, rented holiday home.

In the event that number is not available, they must supply the number given at the moment of declaring intent to rent, a procedure which involves a document called DRIAT, or Due Declaration of Commencement of Tourist Activity.

Failure to comply constitutes a violation that can entail fins of up to €4,000 for property-owners and home-rental platforms.

Cultural and natural heritage stars of Formentera's show at FITUR

foto FITUR 2018 2Today, the Formentera Council's Office of Tourism reports that with the focus of the International Tourism Trade Fair, or FITUR, trained on the Balearic Islands, Formentera took Thursday to shine a spotlight on the island's culture with its newly updated catalogue of heritage sites. The move is all the more fitting given the United Nations have designated 2018 as a year for cultural tourism.

The presentation touched on two distinct tiers of heritage. One was cultural, and presenters referred to the enduring mark left by the numerous civilisations settling on Formentera throughout history. The other locus was the island's natural heritage. Here, Formentera's representatives spoke about the landscapes and nature that set us apart from other tourist destinations, and held up such initiatives as the Save Posidonia Project.

Attendees of the expo had the opportunity to see and visit some of the island's most iconic sights. Using special eyeglasses and thanks to an array of 360º-filmed virtual reality videos, visitors took in landmarks like lighthouses and watchtowers.

A campaign built around selfies also figured in the plan, with winners of a raffle enjoying stays on the island and the promise of local beaches, culture, hikes and gastronomy. Of course, those are just some of the standout features that make Formentera a one of kind island in the Mediterranean.

Formentera takes cultural heritage on the road to FITUR

Esglesia sant francesc panoramica reduxThe Formentera Council's Office of Tourism reports that Formentera will join the islands of Mallorca and Menorca in a shared promotional stand at FITUR, an international tourism trade fair. The islands' space at the expo, which will play out this Wednesday to Sunday, January 21, is coordinated by the Agència Balear de Turisme.

As in years past, Formentera will leverage the important travel industry event to take its catalogue of cultural heritage and natural spaces to an increasingly broad audience. One thing visitors are sure to see again at this year's expo is technology being harnessed —think VR goggles— to showcase some of the island's most treasured natural spaces and landscapes.

Sporting and cultural events, features of the Formentera calendar which generate ever growing interest, will also be the object of a special promotional campaign tuned to drawing visitors before and after the traditional high season. This year, as part of the UN's declaration of 2018 as Year of Cultural Heritage, Formentera's representatives at the expo will present a related brochure, the island's latest, before members of the national press. The presentation is scheduled for Thursday at 10.30am.

Just desserts for winners of ‘Compra a Casa’

Foto presentacio campanya compra a casa 2017The Formentera Council's trade office, in partnership with the island's small and medium-sized business association, or PIMEF, report that this Tuesday prizes were awarded to winners of two buy-local initiatives: “Al Nadal Compra a Casa” (This Christmas, Buy Local) and “Anar al Mercat de Nadal té premi” (Shopping at the Christmas Market pays).

The first rewards shoppers for making purchases at participating businesses. The grand prize was a €200, Compra a Casa gift card for Rita Cardona of El Pilar de la Mola. Second prize, a €100 gift card, went to Pilar Juan, another la Mola local. Finally, third-place winner Antonio Villar walked away with a €50 gift card.

The second initiative offered five people who had shopped at this year's Christmas market gift cards worth €100 each. The winners were Beatriz Rica, Manuel Lage, Rudi Della Lunga, Jessica Mayans and Dani Serra.

Details of campaign
PIMEF's manager, Lidia Álvarez, pointed out that in 2017 Formentera residents spent nearly €800,000 across Compra a Casa's thirty participating establishments. By showing their Compra a Casa loyalty cards at checkout, shoppers were eligible for almost €16,327 in discounts.

In December, islanders spent just over €76,369, or €32,500 more than the same period the previous year (Compra a Casa was launched in December 2016). Formentera shoppers spent the most (over €91,055) in November 2017, while, with just a hair over €54,110 in purchases, August 2017 was when they spent the least.

Black Friday
The good November turnout was no doubt due in part to “Black Friday on Formentera” on the 24th of that month. On that day, purchases were tallied at €10,077.

Spending in participating shops during the first week of January reached €8,667. Friday the 5th was when shoppers really came out in force; the arrival of the Three Kings of the East was marked by €3435 in purchases.

Enlivening local businesses
November, December, Black Friday and the Christmas holidays represented two months during which Compra a Casa card-holders cashed in on accumulated discounts. With totals of €1,699 in November and €2,474 in December, the money continued circulating between participating businesses and was spent locally.

Compra a Casa loyalty cards can be requested at any participating business or at PIMEF. Every time a card-holder visits a Compra a Casa business, three percent of the total purchase is added to the amount he or she will receive in discounts (for purchases at supermarkets and the filling station, the figure is 1.5 per cent). Discounts accumulated can be used from the following visit.

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