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Formentera fashion show turns ten, spotlights 'essences of a decade'

Foto presentacio x passarella de modaToday saw the release of the events programme for the tenth annual Formentera Fashion, set to descend upon Es Pujols' plaça d'Europa on July 1 at 10.00pm. Tourism and trade councillor Alejandra Ferrer, together with the event's coordinator Amalia Mora and a staffer, met on the town's seaside promenade with some of the fashion show's 14 contributing designers.

Councillor Ferrer called attention to the importance of this year's passarel·la, or runway show: the event turns ten this year, just like the Council. The special occasion will be marked by particular emphasis on the Save Posidonia Project, which, according to organisers, reflects an attempt to broaden the green initiative's reach to include the attendees of Formentera Fashion.

In addition to playing host to designs from 14 local creators (12 of whom produce clothing; the remaining two are jewellers), a section for children's fashion returns after meeting with success last year. Es Pujols' plaça d'Europa was once again chosen as the backdrop while distinguished local TV presenter Nuria Arias will be back to host.

Amalia Mora said the tagline—“Essències d'una Dècada” (Essences of a Decade)—reflects the look back this year's designers will take at the event's ten years of history. The fashion gala was first hatched to as a vehicle to promote the work of local garment vendors and designers. Participants will include Te Doy la Luna (children), Eva Cardona Niños, Macramé, Ishvara, Eva Cardona, B-7& Acho, Kavra Formentera, Alena Vedere, Elena Hurtado (OBI)& Lorenzo Pepe, Jane Ibiza&Pilar Mena, Ur-Joies (jewellery), Majoral (jewellery) and—the 2017 show's special guest designer—Michele Crocitto.

Fourteen professional models from Deva Models d'Eivissa will walk the catwalk, including two top models, Veronica Blume and Almudena Fernandez. They will sport jewellery, wedding dresses, cocktail dresses, high-level avant-guard creations inspired in nature, the sea and the colours of Formentera. According to Mora, the through-line will be “collections that take both tourists' and islanders' breath away”.

As always, the Formentera Council wishes to thank the administration's staff for its dedication throughout the hosting of Formentera Fashion. It also would like to thank Carbonicas Tur, Proauto rent-a-car, Hotel Blanco, Por ti Formentera by Laura hair salon and Àfrica.

Formentera's fresh crop of accredited artisans

Construccio paret pedra secaThe Formentera Council's Office of Trade has reported that six craftworkers have been granted accreditation as artisans and one as master artisan. Both credentials, Carta Artesana and Carta de Mestre Artesà, certify an individual as apt to take part in craft markets and specialty festivals, while the latter also accredits a minimum of ten years' experience and ability to give classes in one's area of expertise.

The master artisan's card was awarded to Javier Alvarez de Lara, specialist in dry stone wall construction. Recipients of the standard artisan's card included Carolina Yuste and Mónica López, both endorsed as artisan object decorators; Alba Maria Álvarez, who received her card specialising in pepes (fabric dolls); Miguel Morey is authorised to work as a fine carpenter; Helena Maria Amaral as a leatherworker and Maria Isabel Escandell as a coppersmith.

Tests were administered by the Formentera Council's technical team on craftwork assessment. To date on Formentera, there are ten people accredited as master artisans and 64 as standard artisans.

Formentera Jazz Festival is back

Foto ricardo laminThe Offices of Culture and Tourism of the Formentera Council have announced the dates of the island's third free festival of fusion jazz. During four days from June 1 to 4, artists from local, national and international music scenes will lead workshops, concerts, d.j. sets and jam sessions.

Tourism councillor Alejandra Ferrer framed the Council's sponsorship for events like Formentera Jazz Festival as creating incentives for tourists who visit the island in the off-season. Susana Labrador called it just another part of the Council's commitment to cutting-edge cultural initiatives. “Having hosted Illa a Escena during the cold winter months in the cinema, now it's time to bring culture outdoors,” she said.

The Sant Francesc square will, as in years past, play host to the bulk of the festival's performances. The opening concert, along with singing and percussion workshops, will take place in Jardí de ses Eres. On Sunday, the closing jam session will be held in Blue Bar.

With support from the Formentera Council, the Formentera Jazz Festival was created by former Ojos de Brujo member and cultural producer Maxwell Moya. Raised on Formentera, Moya is currently employed at Berklee College of Music.

Full details can be found at the festival's website:
http://www.formenterajazzfestival.com/

Programme:

JUNE 1
9.30pm OPENING CEREMONY
Jardí de ses Eres festival tent
Sant Francesc Xavier, Formentera

JUNE 2
4.30pm RECYCLED PERCUSSION WORKSHOP
Jardí de ses Eres festival tent
Sant Francesc Xavier, Formentera

9.30pm MATIC
Plaça de Sant Francesc Xavier
Formentera

11.00pm NORBERTO RODRIGUEZ BAND
Plaça de Sant Francesc Xavier
Formentera

12.30am DJ LINA UNA
Plaça de Sant Francesc Xavier
Formentera

JUNE 3
4.30pm VOICE WORKSHOP
Jardí de ses Eres festival tent
Sant Francesc Xavier, Formentera

9.30pm VIKTORIJA PILATOVIC
Plaça de Sant Francesc Xavier
Formentera

11.00pm ANTONIO LIZANA QUARTET
Plaça de Sant Francesc Xavier
Formentera

12.30am MIDI DROPS
Plaça de Sant Francesc Xavier
Formentera

02.00am DJ NICKODEMUS
Plaça de Sant Francesc Xavier
Formentera

JUNE 4
8.30pm JAM SESSION BLUE BAR
Platja Migjorn, Carretera Sant Ferran-La Mola, Km. 7.8
Formentera

Formentera woos Chinese travellers

Foto formentera shangaiCarlos Bernús, chair of Formentera's tourism advisory board, is currently in China for Shanghai's World Bridge Tourism Project, where participants are busily laying the groundwork for 2018 as the year of Chinese tourism in Europe. One hundred fifty European firms were invited to the series of day-long gatherings aimed at bridging the cultural divide through actions within the European Union and the People's Republic. One of the twelve Spanish entities tapped to participate in initiative was Formentera's Patronat de Turisme.

Over the course of the travel industry trade show, Bernús will sit in on some 15 meetings with tour operators and travel agencies in an effort to market Formentera's qualities as a destination spot. He pointed out that a February spike in flights between Spain and China coincides with the moment Chinese holidaymakers break for new year festivities—“a prime time to encourage travel to our island,” Bernús said.

Next year Formentera will once again attend China's forum for Spanish tourism, or FOTEC, scheduled for June 2018 in Shanghai. “The goal is not to completely overhaul our list of target markets,” clarified the head of tourism promotion, “but we want to position Formentera as an option for people travelling Europe during the off-season”. Getting there will require cooperation from the island's dining establishments and hotels, who, with minimal tweaks, can adapt to the needs of Chinese travellers.

Condé Nast Traveler crowns Save Posidonia Project earth-friendly initiative of year

Entrega premis 1Last night in a Madrid hotel, at Condé Nast Traveler's annual award gala, CiF land and tourism councillor Alejandra Ferrer was on hand to accept the travel website's “green project of the year” distinction for Formentera's Save Posidonia Project.

Ferrer pointed out the selection served as an appropriate symbol for the celebration of 2017 as the year of sustainable tourism, and expressed gratitude for an accolade she predicted would help broaden the campaign's reach.

Framing the Save Posidonia Project are two foundational pillars: one, to raise awareness about the importance of the posidonia plant, and two, to secure new donors as part of an initiative to safeguard seagrass meadows. Ferrer put the current level of donations at over €13,000, money that will be used at season's end to drive a project to protect the important plant.

This week saw the unveiling of a video tied to the campaign which, thanks to Facebook, has already reached upward of 250,000 individuals. To Ferrer, the project is a clear statement about the kind of tourist Formentera hopes to attract and a symbol of the island's commitment to sustainability.

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