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Formentera Jazz Festival is back

Foto ricardo laminThe Offices of Culture and Tourism of the Formentera Council have announced the dates of the island's third free festival of fusion jazz. During four days from June 1 to 4, artists from local, national and international music scenes will lead workshops, concerts, d.j. sets and jam sessions.

Tourism councillor Alejandra Ferrer framed the Council's sponsorship for events like Formentera Jazz Festival as creating incentives for tourists who visit the island in the off-season. Susana Labrador called it just another part of the Council's commitment to cutting-edge cultural initiatives. “Having hosted Illa a Escena during the cold winter months in the cinema, now it's time to bring culture outdoors,” she said.

The Sant Francesc square will, as in years past, play host to the bulk of the festival's performances. The opening concert, along with singing and percussion workshops, will take place in Jardí de ses Eres. On Sunday, the closing jam session will be held in Blue Bar.

With support from the Formentera Council, the Formentera Jazz Festival was created by former Ojos de Brujo member and cultural producer Maxwell Moya. Raised on Formentera, Moya is currently employed at Berklee College of Music.

Full details can be found at the festival's website:


Jardí de ses Eres festival tent
Sant Francesc Xavier, Formentera

Jardí de ses Eres festival tent
Sant Francesc Xavier, Formentera

9.30pm MATIC
Plaça de Sant Francesc Xavier

Plaça de Sant Francesc Xavier

12.30am DJ LINA UNA
Plaça de Sant Francesc Xavier

Jardí de ses Eres festival tent
Sant Francesc Xavier, Formentera

Plaça de Sant Francesc Xavier

Plaça de Sant Francesc Xavier

12.30am MIDI DROPS
Plaça de Sant Francesc Xavier

Plaça de Sant Francesc Xavier

Platja Migjorn, Carretera Sant Ferran-La Mola, Km. 7.8

Formentera woos Chinese travellers

Foto formentera shangaiCarlos Bernús, chair of Formentera's tourism advisory board, is currently in China for Shanghai's World Bridge Tourism Project, where participants are busily laying the groundwork for 2018 as the year of Chinese tourism in Europe. One hundred fifty European firms were invited to the series of day-long gatherings aimed at bridging the cultural divide through actions within the European Union and the People's Republic. One of the twelve Spanish entities tapped to participate in initiative was Formentera's Patronat de Turisme.

Over the course of the travel industry trade show, Bernús will sit in on some 15 meetings with tour operators and travel agencies in an effort to market Formentera's qualities as a destination spot. He pointed out that a February spike in flights between Spain and China coincides with the moment Chinese holidaymakers break for new year festivities—“a prime time to encourage travel to our island,” Bernús said.

Next year Formentera will once again attend China's forum for Spanish tourism, or FOTEC, scheduled for June 2018 in Shanghai. “The goal is not to completely overhaul our list of target markets,” clarified the head of tourism promotion, “but we want to position Formentera as an option for people travelling Europe during the off-season”. Getting there will require cooperation from the island's dining establishments and hotels, who, with minimal tweaks, can adapt to the needs of Chinese travellers.

Condé Nast Traveler crowns Save Posidonia Project earth-friendly initiative of year

Entrega premis 1Last night in a Madrid hotel, at Condé Nast Traveler's annual award gala, CiF land and tourism councillor Alejandra Ferrer was on hand to accept the travel website's “green project of the year” distinction for Formentera's Save Posidonia Project.

Ferrer pointed out the selection served as an appropriate symbol for the celebration of 2017 as the year of sustainable tourism, and expressed gratitude for an accolade she predicted would help broaden the campaign's reach.

Framing the Save Posidonia Project are two foundational pillars: one, to raise awareness about the importance of the posidonia plant, and two, to secure new donors as part of an initiative to safeguard seagrass meadows. Ferrer put the current level of donations at over €13,000, money that will be used at season's end to drive a project to protect the important plant.

This week saw the unveiling of a video tied to the campaign which, thanks to Facebook, has already reached upward of 250,000 individuals. To Ferrer, the project is a clear statement about the kind of tourist Formentera hopes to attract and a symbol of the island's commitment to sustainability.

Discover Formentera in May is back

Foto Descobreix for al maigThe Formentera Council Office of Tourism once again presents “Discover Formentera in May,” a programme aimed at drawing tourists to the island by way of deep discounts on ferries, car hire and accommodation plus other various other perks for the island's low-season visitors.

This weekend and the next, at many of the island's restaurants, Gastronomic Weekends are one such bonus. Participating restaurants will offer their particular takes on favourite local dishes, all priced at €20. The selection can be found online at formentera.es.

Among the events intended to encourage travellers to pick Formentera is Formentera Fotogràfica, a gathering of professionals devised for photography enthusiasts that was held April 28 to May 1. Tourism councillor Alejandra Ferrer called this year's encounter “an out-and-out success” and “proof that the yearly wave of pre- and post-summer season activities is consistently improving”.

Another part of the campaign, Formentera 2.0, includes discussions of online communication and digital culture that run through May 7. For more information, visit www.formentera20.com. Formentera Film Festival is yet another big tourist draw. It will take place from May 18 to 21.

Sports fixtures like the May 13 half marathon round out the Discover Formentera in May programme. Full details can be found on the Office of Tourism website, together with a list of ferry companies, rental car agencies and overnight stay options which offer discounts.

Formentera takes pitch to German travelers

Foto presentacio alemanya alejandra ferrerTourism councillor Alejandra Ferrer is in Germany this week to give presentations on Formentera in the central European nation's two main cities, Munich and Berlin. She will take the opportunity to make special mention of a particular local initiative, Save Posidonia Project.

Appearing before German media in a Munich restaurant at 12 noon today, Ferrer spoke about the island's off-season charms (“activities and an array of features that make us unique like traditions, gastronomy and culture”) before detailing the plan to raise money to protect the hero of Formentera's ecosystem and beaches: posidonia seagrass. “We explained that preserving our posidonia is going to be fundamental if we want our future generations to enjoy Formentera as we have,” she reported afterwards. It was a presentation where media outlets in niche markets like tourism, sustainability and the environment were especially attentive, particularly given that 2017 is the year of sustainable tourism.

Ferrer will lead another presentation before the press at the Spanish embassy in Berlin. The Balearic agency for tourism and Turespaña both collaborated in the promotional efforts.

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