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Formentera at BIT—Milanese tourists' destination for fitness, culture, nature and gastronomy

formentera-a-mila-- premsa1The Formentera Council tourism office reports that Sunday to Tuesday (February 10-12) is Milan's BIT, an international travel expo, where Formentera will be promoted, according to department head Alejandra Ferrer, as a “destination for travelers interested in fitness, culture, nature and gastronomy and one with an identity all its own”.

The councillor said BIT—like Madrid's FITUR—“is a chance to spotlight the island's 2019 calendar of sporting events, not to mention the nature, scenery, culture and gastronomy that can sweeten the deal for visitors”. The events programme, said Ferrer, makes it possible to enjoy Formentera 365 days a year.

Ferrer, who traced the idea of Formentera having a dedicated stand at BIT to the fact that Italians are among the island's leading visitors, insisted  promotion would focus on the island's off-season charm. Standouts on the promotional catalog are fitness fixtures like the half-marathon (Mitja Marató), Formentera All Round Trail, Formentera to Run, Marnaton, a mountain bike circuit around the island and the Triatló, while cultural events include (but are not limited to) Formentera Film, Formentera 2.0 and Formentera Jazz Festival.

The events calendar is a sign of Formentera's success positioning itself as a destination for fitness and culture. The councillor pointed out that “meets and gatherings are always organised around a respect for the environment and sustainable use of natural resources”.

Discover Formentera
Another feature of promotional efforts will be the discounts and bonuses offered by local businesses as part of “Discover Formentera” in May and October. “Gastronomic weekends”, in particular, is a heavy hitter.

Newness doesn't stop there. Local reps will also talk about the island's new tourism website formentera.es and links to HD cameras across the island; a book of traditional recipes called “Sabores de Formentera”; a brochure for birdwatchers and another edition of the island's “cultural nature trails”.

Formentera spotlights gastronomy at 'Madrid Fusión'

foto-madrid-fusio--n1The Formentera Council's tourism department is currently manning its own stand at “Madrid Fusión”, a gastronomy expo that will run through Wednesday in Madrid. Department chief Alejandra Ferrer and Carlos Bernús, the head of tourism promotions, are there with chefs from six Formentera restaurants as well as two producers —one of oil and one specialised in wines— to showcase the best Formentera has to offer in terms of gastronomy.

Every day of the three-day event will see two new restaurants conducting a “showcooking” session, which Ferrer promised would include “local products being used to reinterpret traditional cuisine”. The wine cellar and oil producer are standing ready with samples of their Made-on-Formentera products. The event, said Ferrer, is focused on gastronomy, and “enables us to spotlight the identity that sets us apart from other emerging destinations, helping to keep us competitive”.

Book of traditional recipes
Formentera's stand at the expo will be the place to go for tourism-tuned info. Among the run of new material the island's reps will have on hand is a 2019 edition of “Sabors de Formentera”, a book purporting to offer “traditional recipes from a singular island”. Ferrer thanked Vicent Morna and Artur Portas for giving the team permission to tap into the trademark local recipes of their “Cuina Típica de Formentera” in putting together the new book, which she called “true to our island's culinary tradition”.

Ferrer also gave thanks to the six participating restaurants, Vogamarí, Pinatar, Es Molí de Sal, Casbah, Can Pasqual and Capri, the wine cellar Terramoll and the oil producers at Ca na Platera. This year marks the first that Formentera has a presence at the expo, which is one of the leading gastronomy-related events in Spain.

Formentera, fitness destination

foto aferrer 2018 fitur 1Tourism councillor Alejandra Ferrer stood before representatives of trade media outlets today midday at Madrid's International Tourism Trade Fair (FITUR) to talk about Formentera's qualities as a destination for sport. The gathering was part of the Formentera Council's promotional efforts at the country's leading travel expo, which continues until Sunday.

The moment served to spotlight the island's 2019 calendar of sporting events, not to mention spread the gospel about what Ferrer called “the backdrop of nature, scenery, culture and gastronomy awaiting athletes of all sorts who opt to make their fitness pursuits the opportunity for a visit to the island”.

Ferrer underscored sporting events like the half-marathon (Mitja Marató), Formentera All Round Trail, Formentera to Run, Marnaton, mountain bikers' Volta a Formentera and the island's triathlon. She said recent years have seen Formentera become a destination for fitness aficionados and highlighted “the stress event organisers place on protecting the environment and using natural resources without depleting them, one reason local gatherings always have a cap on attendance”.

Travel discounts
The Council spokeswoman also presented, together with the fitness event organisers of Unisport Consulting and transport company Trasmediterránea, a deal to improve travel options to the island for individuals coming from mainland Spain and Palma to join events like the half-marathon, the Volta and the triathlon.

To that end, Trasmediterránea offers athletes discounted tickets on journeys to the islands from Palma, Barcelona, Valencia and Gandia. Athletes can also bring their gear (bicycle included) for free.

The councillor hailed the deal, which she said was about “making it easier for sports lovers to get to the island and to get here with their own equipment, too”. Ferrer also drew attention to the discounts and bonuses that local businesses offer as part of the “Discover Formentera” pushes in May and October.

Chamber of commerce offers 13 courses covering languages, tech, staffing and more

foto-cursos-cambra-comerc---31Formentera's chamber of commerce has announced that from February to April it will host 13 courses with support from the Formentera Council, which will pick up a quarter of the cost as per the terms of a €7,000 partnership deal.

The catalogue runs the gamut from Italian classes to training in everything from new tech, taxes, accounting, leadership, staff selection, hotel management and workplace risk reduction.

Tourism and trade councillor Alejandra Ferrer praised the heads of the chamber for their efforts putting together the programming, which she called “crucial to filling out our selection of continuing education opportunities in the winter”.

For more information and to sign up, contact the Cambra de Comerç in Sant Francesc (avinguda 8 d'Agost, 6) or call 971 322 061.

Gastronomy, heritage sites and nature stars of Formentera's show at FITUR

foto-fitur-2019CiF president Jaume Ferrer, tourism councillor Alejandra Ferrer and chief of tourism promotions Carlos Bernús attended the opening event today of Madrid's International Tourism Trade Fair, or FITUR, which runs Wednesday to Sunday (January 23-27).

In a dedicated section within the Balearic Islands' stand at the fair, Formentera will share promotional material related to gastronomy, local heritage and natural spaces, making special mention of “all Formentera has to offer after the rush of the high season”.

New features
Councillor Ferrer will meet with representatives of niche media outlets tomorrow to present some of the pioneering features of Formentera's 2019 effort to attract visitors. Among them is a brand-new tourism website and Formentera 365, an app Ferrer said is aimed at “promoting the local businesses that open more winter months”.

Formentera will also talk to the journalists about a new book on homespun gastronomy called “Sabors de Formentera. Receptes tradicionals d'una illa singular” and trailblazing plans for guided tours on local heritage sites and birdwatching in 2019.

As ever, Formentera's representatives at the fair will talk about nature trails and unveil the 2019 calendar of cultural and sporting events, not to mention dedicate air time to the “Discover Formentera” campaigns of May and October. Another presentation on Friday January 25 will focus exclusively on activities for fans of fitness.

“It will all be tied in”, explained Ferrer, “to Formentera's eternal message for tourists about the importance of striking a balance between tourism and local environmental sustainability”.

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