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Paul Wenham, Compra a Casa’s February winner

foto 2020 wenham compraacasa-1-Paul Wenham has won the February drawing for Formentera’s wintertime buy-local initiative, Compra a Casa Campanya d’Hivern. The campaign is sponsored by the Formentera government with the cooperation of the local small and medium-sized business group, Pimef. A Compra a Casa cardholder since February 2017, Wenham walked away from the drawing with a €50 gift card. Launched in January as a way to support local mom and pop businesses in winter, the promotional push continues this March. Purchases of €15 or more made during the last week of the month automatically enter Compra a Casa cardholders to win prizes. The final drawing is scheduled to take place during the first week in April.

5 March 2020
Department of Communications
Consell de Formentera

Pimef and Consell team up to offer six free clinics

foto 2020 Pimef cursos 1The Formentera Department of Commerce reports that a fresh crop of continuing education opportunities are set to begin 2 March with the new edition of ‘Fent Pimef’. The classes are made possible thanks to a deal between Formentera’s local government and Pimef, the local small- and medium-sized business group, to offer training and assistance to island businesses and workers.

Course catalogue:
-Using Lightroom for photo editing with PC, tablet or smartphone (Edició fotogràfica): 2, 4, 9 & 11 March / 4.30pm to 7.30pm / Pimef office.
-Wordpress clinic (Curs Wordpress): 3, 6, 10 & 13 March / 4.30pm to 7.30pm / Pimef office.
-Service in restaurants, bars and cafés (Atenció al client): 5 March / 4.00pm to 8.00pm / Pimef office.
-Leadership & teamwork (Lideratge i treball en equip): 12 March / 4.00pm to 8.00pm / Pimef office.
-Freelancers, take charge of tax filing (Autònom...): 24 & 27 March / 4.00pm to 6.00pm / Pimef office.
-Your pocket-sized office (La teva oficina...): 25 & 26 March / 4.00pm to 8.00pm / Pimef office.

Commerce chief Ana Juan encouraged everyone from employees to business owners themselves to take part in the free courses, which the councillor described as “specially tuned to improving the kinds of lifelong learning opportunities available”. Enrolment is open now, and can be done on the phone (971 32 25 20) or via email (info@pimef.es). Space is limited.

21 February 2020
Department of Communication
Consell de Formentera

With Compra a Casa website, Consell and Pimef connect shoppers with local businesses

foto-2020-compraacasa-com1Formentera’s deputy vice-president and councillor of trade, Ana Juan, met with the chairman and director of the small- and medium-sized business association of Formentera (Pimef), Josep Mayans and Lidia Álvarez, to unveil the brand-new Compra a Casa website, www.compraacasa.com.

Juan called the website “a tool that, in just one click, brings island businesses closer to local shoppers”. “Buying local doesn’t just put islanders to work; it raises the profile of locally-crafted wares and homegrown produce too. When we talk about sustainability we’re also talking about patronising Formentera businesses as a way to promote these products”, said Juan, who pointed out the new portal grew out of a project called Joves Qualificats—“Qualified Youth”— involving Alba Portas and Maria Antònia Martorell. The first deputy vice-president applauded the two young women for their efforts.

With Compra a Casa shoppers can see businesses on a map or narrow them down based on characteristics such as location. Each establishment has a profile where shoppers can view details like star products and sales in both Catalan and Spanish.

Touting the success of Compra a Casa’s loyalty programme, the Pimef chairman pointed to a membership roll of nearly 2,500. “That’s all quarter of all islanders,” Mayans said. “We’re talking about high customer loyalty.” Thirty local businesses currently take part in Compra a Casa and, according to Mayans, “with the new website, there’s never been a better time for new businesses to join”.

Ms Álvarez gave a presentation on how the portal works, pointing out shoppers can request their Compra a Casa loyalty card online, where they can also do an array of other things, like track card status, review purchases and learn about discounts.

This winter, buy local
Juan, Mayans and Álvarez also pointed up Compra a Casa’s newest buy-local push, designed to reward islanders for shopping in winter. During the last week of every month until March, purchases at participating businesses of at least €15 will automatically enter shoppers into a drawing for a €50 gift-card. The February drawing will happen the first week in March; the March drawing, the first week in April.

19 February 2020
Department of Communication
Consell de Formentera

In Barcelona, Formentera touts appeal as destination for underwater activities

foto-2020-promocio---barcelonaThe Formentera Department of Tourism reports that from 14 to 16 February, local representatives of the island were in Cornellà, near Barcelona, at the Mediterranean Diving Show. One of the biggest underwater activities expo in Spain, the trade fair brought together professionals, hobbyists and fans of diving and other under-the-sea vocations.

Marketing chief Carlos Bernús underscored the “warm welcome” the island’s handlers received at the expo, as well as the “keen interest” of expo-goers in Formentera as a destination. For three days, local reps greeted visitors with pamphlets and promo material and talked up initiatives like Save Posidonia Project and the scheme to count and cap in-bound vehicles. “The typical expo-goer is very tuned in to ecology and sustainable projects”, said Bernús.

Spokespeople from the local government were joined at the expo by the managing staff of Formentera Divers dive centre, who fielded questions from people, business reps and niche magazines about the island’s cache of undersea secrets.

Formentera’s attendance at the Mediterranean Diving Show grew out of a request from the active tourism section of the island’s Strategic Tourism Sectors initiative, or SETS, an initiative promoting public-private collaboration as a way to diversify and tailor products to increase the competitiveness of local businesses. At the end of March Formentera will also take part in the More Aqua Show, another expo dedicated to the world of underwater activities.

17 February 2020
Department of Communication
Consell de Formentera

Formentera Fotogràfica once again brings wisdom of photo masters to island audiences

foto-ff-2020--2019-Formentera’s tourism department reports that from 29 April to 3 May, the island will play host to the eighth Formentera Fotogràfica. The five-day festival aims to get industry professionals, students and photo connoisseurs from Spain and farther afield learning from each other and sharing expertise in a one-of-a-kind island setting.

Framing Formentera Fotogràfica as part of the initiative to promote off-season travel known as Discover Formentera in May, president and tourism chief Alejandra Ferrer the event “puts the island in the line of sight of untold photography fans for whom Formentera is the perfect backdrop”. Discounts are available to Formentera residents, whose €165 price-tag to participate is only half the standard €325. Signups can be completed at https://www.formenterafotografica.com.

Speakers
Formentera Fotogràfica will see USA native Donna Ferrato and Marseille-born Antoine d’Agata joined by stars of the Spanish photography scene like Vari Caramés, Miguel Oriola and Manuel Outumuro.

In 2019, Ferrato, an activist and one of the world’s premier champions of documentary photojournalism, was honoured with the PhotoEspaña Award. She crosses the Atlantic now to share notes from the war on gender violence and talk about her commitment to women’s rights, gender equality and sexual liberation.

D’Agata is both a photographer and filmmaker. He arrives at Formentera Fotogràfica —a clip of his newest production, White noise, in tow— still buzzing from rave audience reviews at Rotterdam’s International Film Festival. White noise offers a look back at the last thirty years of this Magnum Photos heavyweight’s career.

Other star photographers will be there too, like ILCP member biologist Javier Aznar, educator and street photographer Jota Barros, Galician photo prodigy Vari Caramés, nature photographer and Photopills co-founder Antoni Cladera, Majorcan documentary filmmaker Tomeu Coll, photographer-filmmaker Adriana López Sanfeliu, El Observatorio photographers Camilla de Maffei and Eugeni Gay, educator and assistant director of photography at Ara Ferran Forné, educator and fashion photographer Miguel Oriola, portraitist-fashionista Manuel Outumuro and, the creative mind behind La Ínsula nòmada, Juanan Requena.

Documentary
Before screening Silence Sounds Good at Sant Francesc’s Sala de Cultura at 10.00pm on Wednesday 29 April, Adriana López Sanfeliu won the 2019 Dart Festival’s accolade for Best Spanish Picture. The film is a tribute to the over 70-year career of French national (and additional Magnum Photos crew member) Elliott Erwitt.
The documentary is free and open to the public.

Exhibit by Toni Catany
La Mola’s lighthouse and Sant Francesc’s Sala d’Exposicions will both have their chance to host Toni Catany’s Altars profans—an exhibition co-presented by the Formentera Department of Culture and Fundació Toni Catany.

Catany’s stopover on the island happens thanks to the Llucmajor native’s namesake foundation. The tireless Majorcan photographer was still readying the exhibit for a stint in Barcelona’s Trama gallery when he died in October 2013. “I’m thrilled that islanders and photo aficionados are getting their chance to see Altars profans”, said culture councillor Susana Labrador. “The show is vital for anyone who wants to learn more about this native son of the Balearics”, said Labrador, calling it “the perfect fit for two galleries where it’s being shown”.

Altars profans will be at the Sala d’Exposicions ‘Ajuntament Vell’ until 2 May (the exhibit opens 8.00pm on 15 April) and La Mola lighthouse until the end of June.

Photography and place
Two traits do more than anything else to define Formentera Fotogràfica: its small scale and coupling of photography with place. Eight years on, organisers of the limited-capacity event see Formentera Fotogràfica as a chance to focus on quality learning and respect for the surroundings. The encounter features lectures, clinics, master classes, exhibits, AV screenings, portfolio viewings and guided visits of local heritage sites. Workshops blending hands-on and theory-based learning in indoor spaces like the Sala de Cultura in Sant Francesc sit alongside outdoor programming where participants breathe in the fresh air. It’s an invitation to enjoy, discuss and ponder photography, share in challenges and exchange expertise with individuals from across the world of photography.


13 February 2020
Department of Communication
Consell de Formentera

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