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At Fitur, Formentera casts island as ‘laboratory for sustainability’

presentacio---fitur-2jEarlier today, Formentera’s president and tourism councillor Alejandra Ferrer led a talk before crowds at Madrid’s International Tourism Trade Fair, or Fitur, titled “Formentera: Laboratory for Sustainability”. In Ferrer’s words: “Maybe it’s for cultural programming and sporting events. Maybe it’s outdoors and tranquility. But whatever your reason is for coming, possibilities on our admittedly small island abound”.

Ferrer also highlighted the qualities that make the island unique, and encouraged low-season visitors to discover programming like the Half-Marathon, Formentera Jazz Festival, Gastronomic Weekends and Formentera Zen.

“The trick is to find the sweet spot between tourism, quality of life for those living here and care for the environment”, said Ferrer, “particularly because our natural beauty, wildlife and tranquility are our biggest selling points”.

“For over a decade we’ve worked hard to strike that balance—whether it’s the stand we’re taking on sustainable mobility, the Save Posidonia Project and our new scheme, launched this summer, to count and cap the total vehicles brought onto the island”, said Ferrer. “The idea isn’t to create new roadblocks, it’s to make sure that visitors and islanders alike will be able to enjoy Formentera just as it is now for years to come”.

The island’s uniqueness means it’s also the perfect laboratory for sustainability, said Ferrer, “putting us in a position to export sustainable initiatives to other tourist destinations”. “This is proof that it’s possible to find a happy medium between what’s best for the environment and what’s best for residents and visitors”.

Representatives of national and international media poured into the Balearic Islands’ shared stand to hear the talk—part of a day dedicated exclusively to islands. The Fitur travel expo comes to an end Sunday 26 January.

23 January 2020
Department of Communication
Consell de Formentera

To crowds at Fitur, Formentera styles itself as ‘an island of unique experiences’ where ‘“luxury” means preservation’

foto 2020 Esports aquaticsThis Wednesday 22 January, Madrid’s International Tourism Trade Fair —Fitur— christens yet another year. To drum up interest among travellers in traditional markets like mainland Spain, Italy, France, Portugal and Netherlands, emphasis at the five-day event will be placed on Formentera’s sustainability.

Formentera president and tourism councillor Alejandra Ferrer will be joined at the annual travel expo by her counterpart and chief of marketing Carlos Bernús. For three days, the island’s handlers will meet with representatives of online travel agencies and travel reviews. At the weekend, when Fitur opens its doors to the general public, the local spokespeople will spotlight the island’s appeal on the domestic stage and taking the temperature of summer 2020.

The three watchwords as the contingent attempt to court visitors before and after the traditional summer season? “Sustainability, culture and sport”, says President Ferrer.

On day two, as focus at the fair turns to islands, local spokespeople will lead a presentation styling Formentera as “a laboratory for sustainability” and “a place for one-of-a-kind experiences, where ‘luxury’ means preserving our natural spaces”. According to Ferrer, attendees will hear about local sustainability strategies past and future like recharge stations for electric cars, Save Posidonia Project and the bid to count and cap in-bound vehicles.

At a space in Fitur’s central hall which Formentera shares with its Balearic neighbours, the island will unveil the most recent addition to its arsenal of marketing material: a “slow food” map spotlighting local growers and homegrown produce and the 2020 events calendar.

Other travel expos
Reps will also be on hand this week at the Salon International de Tourisme in the French city of Nantes (24-26 January), the Quo Vadis travel expo in Geneva, Switzerland (24-26 January) and the Dussëldorf International Boat Show (18-26 January).

The coming months will see the island’s promotors cutting a path through Spanish cities like Barcelona, Madrid, Valencia, Bilbao and Sevilla which boast direct flights to Eivissa.

20 January 2020
Department of Communication
Consell de Formentera

Formentera shoppers score with Christmas edition of Compra a Casa

nadal-compra-a-casa1The Formentera government teamed up today with the small- and medium-sized business association, or Pimef, to deliver the first-prize in the campaign ‘Al Nadal Compra a Casa’ (This Christmas, Buy Local) to one lucky island shopper. Trade councillor Ana Juan and Pimef chief Lidia Álvarez gave Luigi Piacenzi his €200 gift card, with another card, valued at €100, promised to second-place winner Neus Marí Riera.

The new winter push means that the perks of buying local will continue in the months ahead. Islanders who spend money at participating businesses during the last week in January, February and March will be automatically entered to win a €50 gift card.

Purchases must be of €15 or more. The January drawing will be held the first week in February; the February drawing the first week in March; the March drawing the first week in April.

15 January 2020
Department of Communication
Consell de Formentera

Six island restaurants and four local growers spotlight Formentera gastronomy at ‘Madrid Fusión’

foto 2019 formentera gastro 1Next week, from Monday to Wednesday, the marketing division of Formentera’s office of tourism will attend the most big-name gastronomy expo in all of Spain, ‘Madrid Fusión’. 2020 comes with an increase in the breadth and scale of Formentera’s presence at the trade show, which this year will settle into Madrid’s Ifema convention centre. Consell de Formentera president and councillor of tourism marketing Alejandra Ferrer will be joined by department chief Carlos Bernús, two staffers, chefs from six local restaurants, producers of homegrown signatures like olive oil and peix sec (dried fish) and representatives of two Formentera wineries.

Every day, two restaurants will put on “showcooking” demos and offer samples of local fare like lamb—present in some of the featured dishes—wine, olive oil and peix sec. “‘Madrid Fusión’ represents an incredible opportunity not only to boost the visibility of our gastronomy, but also to spotlight our high-quality produce and diverse array of eateries, all of which are here for visitors’ taking”, pointed out Alejandra Ferrer.

President Ferrer hailed the collaboration of restaurants Vogamarí, Quimera, Can Pascual, Can Vent, Aigua i Sal and Molí de Sal and wineries Terramoll and Es Cap de Barbaria, plus other local outfits like Sa Tanca d’es Clot olive oil mill and the producers of Peix Sec de Formentera.

The island has doubled its space at the show, going from 12 square metres in 2019 to 24 this year—a move that was aimed at giving participating chefs more room to orchestrate their culinary creations.

New ‘Formentera Slow Food’ map
Visitors to Formentera’s stand at ‘Madrid Fusión’ can receive information tuned for the general tourist as well as more specific insight into topics like local fine dining; copies of the 2019 “Sabors de Formentera” will be kept at the stand, and so will other newer materials. One example is a map, titled ‘Formentera Slow Food’, which profiles hometown growers and businesses with fare incorporating local produce. In addition to ten-thousand printed copies, a digital version is available on the smartphone-ready mini website www.formentera.es/slow-food. The site has comprehensive information about purveyors of fruits, vegetables and other produce on the island, not to mention about the pair of wine-makers, butchers trading in meat from Formentera livestock, fish mongers and olive oil mills.

Copies of the maps have been placed in businesses across the island and in tourist information points. “We tried to cater to tourists who are concerned about the origin of the produce they buy, those  interested in shopping and eating local”, Ferrer pointed out.

“Formentera Slow Food” cost three thousand euros to put together, and is part of Areas of Strategic Tourism, or SETS—a programme that is funded by the Balearic Agency for Tourism Strategy (AETIB).

10 January 2020
Department of Communication
Consell de Formentera

Formentera pushes year-round rustic beach bars as one more reason to visit in winter

foto-quiosquets-31Earlier this week, Formentera’s tourism promotion department embarked on an effort to spotlight local beach bars open in the winter.

The campaign has meant the launch of www.escapada.formentera.es, a dedicated educational mini-site that visitors can find a link to on the Formentera tourism office website. The page contains all the information about the eight quiosquets open for business weekends and holidays year-round.

“We’ve gathered together details like location, description and signature specialties of all the beach bars that stay open in the low season”, said Formentera’s president and tourism consellera, Alejandra Ferrer. “Our hope is that not only locals, but tourists and visitors from other islands too will enjoy this secret that winter keeps son Formentera.”

Raffling a trip to Formentera
The web page also pitches another perk: the chance to win a holiday for two to Formentera. The prize includes three nights’ lodging for two plus breakfast, rental car, ferry tickets and a sampling of typical gastronomy in a traditional restaurant. The drawing will take place Monday, 9 March 2020, and the prize can be used either before 31 May 2020 or after 18 September 2020, but not in the high season.

The campaign will be promoted across traditional and social media, and on the Internet. Travelers from the rest of the archipelago, particularly Eivissa, and likely to be swayed to visit Formentera in the low season, form the core of the campaign’s target audience.

The eight beach bars currently open for business in winter are located along Migjorn beach, at Es Caló des Mort, Cala Saona and Es Pujols. The advertising campaign is part of a programme called “Strategic Tourism Segments” (SETS).

12 December 2019
Department of Communication
Consell de Formentera

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