• Català
  • Castellano
  • English
Web de Turisme de Formentera
Areas Urbanism & territory, Tourism and Economic activities Handicraft, trade and markets

Consell de Formentera uses promotional campaign to boost local business amid health crisis

cartell 2020 compra a propThe Formentera Department of Trade has activated a campaign to support small businesses of the island authorised to continue operating during the state of emergency brought about by Covid-19.

Department chief Ana Juan said the aim was to both “spotlight these establishments and the importance of protecting Formentera’s community of traditional, local businesses” as well as “encouraging people to opt for locally-sourced products”.

Juan pointed out there are currently some thirty shopfronts open in Formentera’s main towns, and insisted the local government would keep supporting island businesses affected  by the situation even after the state of alarm was called off.

Taking shape across social and other digital media under the banner ‘Formentera is staying home and buying local’, the campaign is part of a local small business-backing push by the Balearic Islands’ Institute for Business Innovation (IDI).

In-store safety and control measures

Safety and control measures in response to the health crisis remain just as crucial today as when they were first implemented. They include respecting strategies in place to limit customer entry in stores, maintaining physical distancing of between 1.5 and 2 metres, using gloves when handling fruit, vegetables and other package-free bulk items and refraining from leaning on shop counters.


28 March 2020
Department of Communications
Consell de Formentera

Whizzes of marketing, communications and creativity return to island for latest FORMENTERA20

foto 2020 formentera20 1The Formentera Office of Tourism reports that from 7 to 10 May, Formentera20 will celebrate its eighth year as a meeting place where authorities on digital culture to share ideas and talent. Set in an array of local settings, the four-day event will embody the Formentera20 hashtag #DesconnectarPerConnectar [DisconnectToConnect].

Backed by the Consell de Formentera and part of the local publicity push known as Discover Formentera in May, the gathering was conceived as a way to, in the words of Formentera’s president and tourism chief, “create incentives and develop the island’s arsenal of culture- and fitness-related programming to draw tourists to Formentera in the low season”.

According to director Rosa Castells, Formentera20 is “a chance to network, share ideas, get inspired and learn about what’s happening in the digital world in the company of industry leaders and in the some of the island’s most breathtaking settings”.

Target audience
Formentera20 is for passionate professionals of the digital world—for communicators, marketing lovers and individuals who want to be in the know to better articulate their project or business proposal. Participants also share space, and that closeness makes it possible to have real networking and ideas exchange, which can serve as the catalysts for new projects. Castells says this is what makes Formentera20 truly unique.

2020 speakers:
Patricia Reis, VP Marketing, HBO www.hbo.es
Javier Pagán, Senior Manager of Entertainment & Telecoms, Amazon / www.amazon.com
Bruno Sellés, Creative Director and Founder of Vasava / www.vasava.es
Marilín Gonzalo, Digital Director of Newtral / www.newtral.es
Xisela López, Executive Creative Director of Sra. Rushmore / www.srarushmore.com
Juan Baixeras, VP Country Manager of AUDIBLE / www.audible.es
Ricard Castellet, CCO of Barcelona TechCity / www.barcelonatechcity.com
Cristina Ribas, Director of Digital Communications for Ajuntament de Barcelona / www.barcelona.cat

Interested parties can find out more and sign up at www.formentera20.com. Space is limited. In order to encourage participation, Formentera residents are eligible for a 50% discount.

6 March 2020
Department of Communications
Consell de Formentera

Paul Wenham, Compra a Casa’s February winner

foto 2020 wenham compraacasa-1-Paul Wenham has won the February drawing for Formentera’s wintertime buy-local initiative, Compra a Casa Campanya d’Hivern. The campaign is sponsored by the Formentera government with the cooperation of the local small and medium-sized business group, Pimef. A Compra a Casa cardholder since February 2017, Wenham walked away from the drawing with a €50 gift card. Launched in January as a way to support local mom and pop businesses in winter, the promotional push continues this March. Purchases of €15 or more made during the last week of the month automatically enter Compra a Casa cardholders to win prizes. The final drawing is scheduled to take place during the first week in April.

5 March 2020
Department of Communications
Consell de Formentera

Pimef and Consell team up to offer six free clinics

foto 2020 Pimef cursos 1The Formentera Department of Commerce reports that a fresh crop of continuing education opportunities are set to begin 2 March with the new edition of ‘Fent Pimef’. The classes are made possible thanks to a deal between Formentera’s local government and Pimef, the local small- and medium-sized business group, to offer training and assistance to island businesses and workers.

Course catalogue:
-Using Lightroom for photo editing with PC, tablet or smartphone (Edició fotogràfica): 2, 4, 9 & 11 March / 4.30pm to 7.30pm / Pimef office.
-Wordpress clinic (Curs Wordpress): 3, 6, 10 & 13 March / 4.30pm to 7.30pm / Pimef office.
-Service in restaurants, bars and cafés (Atenció al client): 5 March / 4.00pm to 8.00pm / Pimef office.
-Leadership & teamwork (Lideratge i treball en equip): 12 March / 4.00pm to 8.00pm / Pimef office.
-Freelancers, take charge of tax filing (Autònom...): 24 & 27 March / 4.00pm to 6.00pm / Pimef office.
-Your pocket-sized office (La teva oficina...): 25 & 26 March / 4.00pm to 8.00pm / Pimef office.

Commerce chief Ana Juan encouraged everyone from employees to business owners themselves to take part in the free courses, which the councillor described as “specially tuned to improving the kinds of lifelong learning opportunities available”. Enrolment is open now, and can be done on the phone (971 32 25 20) or via email ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ). Space is limited.

21 February 2020
Department of Communication
Consell de Formentera

With Compra a Casa website, Consell and Pimef connect shoppers with local businesses

foto-2020-compraacasa-com1Formentera’s deputy vice-president and councillor of trade, Ana Juan, met with the chairman and director of the small- and medium-sized business association of Formentera (Pimef), Josep Mayans and Lidia Álvarez, to unveil the brand-new Compra a Casa website, www.compraacasa.com.

Juan called the website “a tool that, in just one click, brings island businesses closer to local shoppers”. “Buying local doesn’t just put islanders to work; it raises the profile of locally-crafted wares and homegrown produce too. When we talk about sustainability we’re also talking about patronising Formentera businesses as a way to promote these products”, said Juan, who pointed out the new portal grew out of a project called Joves Qualificats—“Qualified Youth”— involving Alba Portas and Maria Antònia Martorell. The first deputy vice-president applauded the two young women for their efforts.

With Compra a Casa shoppers can see businesses on a map or narrow them down based on characteristics such as location. Each establishment has a profile where shoppers can view details like star products and sales in both Catalan and Spanish.

Touting the success of Compra a Casa’s loyalty programme, the Pimef chairman pointed to a membership roll of nearly 2,500. “That’s all quarter of all islanders,” Mayans said. “We’re talking about high customer loyalty.” Thirty local businesses currently take part in Compra a Casa and, according to Mayans, “with the new website, there’s never been a better time for new businesses to join”.

Ms Álvarez gave a presentation on how the portal works, pointing out shoppers can request their Compra a Casa loyalty card online, where they can also do an array of other things, like track card status, review purchases and learn about discounts.

This winter, buy local
Juan, Mayans and Álvarez also pointed up Compra a Casa’s newest buy-local push, designed to reward islanders for shopping in winter. During the last week of every month until March, purchases at participating businesses of at least €15 will automatically enter shoppers into a drawing for a €50 gift-card. The February drawing will happen the first week in March; the March drawing, the first week in April.

19 February 2020
Department of Communication
Consell de Formentera

More Articles...

Page 1 of 34

Start
Prev
1

Ens trobareu a:
Darrere de la Sala de cultura (Cinema)
C. de Pius Tur Mayans, 14
07860 Sant Francesc
tel. 971 32 12 75 ext.22
amaliamora@conselldeformentera.cat

Fires i Mercats d'Artesania

Reb Bio. Turisme Ornitològic

Passió per Formentera

Web oficial de Turisme (www.formentera.es)