The Office of Tourism of the Consell de Formentera is pleased to report that marketing activities will be staged Wednesday, Thursday and Friday in the Portuguese cities of Porto, Coimbra and Lisbon, respectively, where Formentera will promote its pre- and post-season offer to travel agents and tour operators.

"We will highlight low-season activities on Formentera – from sports to our cultural, heritage and culinary offering", said Alejandra Ferrer, vice president and tourism councillor. Nature trails and bird-watching routes of interest to this segment of the public will also be publicised.

From 1 to 5 March, Formentera also attended Lisbon BTL international travel expo. According to the Formentera Data Observatory, in 2022, Portuguese travellers made up 5% of Formentera's visitors.

29 March 2023
Office of Communication
Consell de Formentera

The Office of Tourism of the Consell de Formentera is pleased to report that Formentera is participating at two promotional fairs which started today in Barcelona. The island has its own stand at both: B-Travel, a travel expo for the end public at the Montjuïc exhibition centre of Barcelona, and the Mediterranean Diving Show, for professional and amateur divers, at the exhibition centre in Cornellà. The fairs end this Sunday, 26 March.

Today at B-Travel, Carlos Bernús, head of marketing, presented "Formentera, sustainable by nature" to representatives of specialist press outlets. Alejandra Ferrer, vice president and tourism councillor, said the island would display "promotional material highlighting low-season activities on Formentera – from our sports and cultural, heritage and culinary offering, to activities in nature, bird-watching routes and chances to learn about our history and deeply-rooted traditions."

Diving fair
Also this week in Barcelona, the Mediterranean Diving Show is a benchmark for the diving world and the oldest diving fair in the country. The fair is a meeting point for professionals, amateurs and travel agencies specialised in this sector. The Formentera Divers company will also attend and promote the wonderful diving possibilities that Formentera offers as agreed in the island's strategic tourist segments. Councillor Ferrer additionally touted virtual reality glasses and a 360º video that visitors can use to discover the Formentera seabed [https://www.youtube.com/watch?v=gRmPeCdKguc].

According to data from the Formentera Data Observatory, Spanish travellers constituted 39% of visiting tourists and Formentera's leading market in summer 2022. Travellers from Catalonia made up 33% of that total, followed by Valencia (17%) and Madrid (16%).

24 March 2023
Office of Communication
Consell de Formentera

The Office of Tourism of the Consell de Formentera is pleased to report that this week, from 24 to 26 March, Formentera will participate in two promotional fairs in Barcelona. The island will have its own stand at the B-Travel trade show for the end public at Fira de Montjuïc exhibition centre in Barcelona. Formentera will also have its own stand at the Mediterranean Diving Show for professional and amateur divers at Fira de Cornellà exhibition centre.

B-Travel, one of the largest events in Spain and designed for the end traveller public, brings together the main travel agencies, hotels, transport companies and tourism services companies. Said Alejandra Ferrer, vice president and tourism councillor, "We will display promotional material highlighting activities on Formentera that can be done outside the high season, from sports and cultural, heritage and culinary offerings to activities in nature, bird-watching routes and opportunities to learn about local history and deeply-rooted island traditions."

Friday 24 March, Carlos Bernús, chief of marketing, will offer the presentation "Formentera, sustainable by nature" to representatives of niche press outlets at the expo. Visitors to Formentera's stand will be able to take virtual reality tours with 360º videos of local landmarks.

Diving fair
The Mediterranean Diving Show also takes place in Barcelona from 24 to 26 March. This is the oldest diving fair in the country and has become a benchmark for the diving world. In the words of Vice President Ferrer, "We could not miss this chance to highlight our attractive seabed and vastly diverse coastal dive sites". The fair is a meeting point for diving professionals and amateurs, not to mention travel agencies specialised in this sector. The Formentera Divers company will also attend and promote the great diving possibilities that Formentera offers as agreed in the island's strategic tourist segments. Mediterranean Diving Show visitors will also be able to experience our underwater world in 360º virtual reality.

Last summer Spanish travellers made up 39% of visiting tourists and constituted Formentera's largest market. At 33%, travellers from Catalonia were the most prevalent, followed by Valencia (17%) and Madrid (16%), according to data from the Formentera Data Observatory.

22 March 2023
Office of Communication
Consell de Formentera

The Office of Tourism of the Consell de Formentera is pleased to announce marketing actions this week and next to foment tourism. In the words of Carlos Bernús, chief of marketing, "Beyond marketing within Spain, we are continuing with sales missions in European countries like France and Germany and on the east coast of the United States to keep ensuring a diversity of backgrounds among our visitors".

Wednesday, Formentera participated in an event in Paris, France, where representatives promoted the island and its off-season offer to roughly forty French media outlets, some specialised in travel, some with more general readership.

For International Women's Day, Thursday afternoon, the Cervantes Institute and Tourespaña's office in Munich (Germany) organised a meeting with agencies and niche press outlets to highlight the success stories of women from the islands. Martina Cacheiro, chef at Casbah, participated on Formentera's behalf in a round table to talk about her culinary creations incorporating local products inspired by Formentera nature.

Next week two sales missions will take shape in the USA, where new air connections with the islands have made for a growing presence of travellers from the east coast in surveys. "With these marketing actions, a collaborating American communications company will talk to travellers in New York and New Jersey about possible activities and experiences related to fine dining, culture, heritage and sports on Formentera", said Bernús.

18 March 2023
Office of Communication
Consell de Formentera