Tourism promotion
The model of tourism development carried out by the
Tourism Area of Consell Insular de Formentera and the Municipal Tourism is characterized by a
sustainable model to generate tourism and promote cultural tourism in order to spread the tourist season and improve the competitiveness of the destination.
In this way, we want to achieve a wider distribution of economic benefits while extending the tourist season. The task undertaken by the Municipal Tourism is characterized by the segmentation that makes his promotion as the target market.
Between performances, events and resources that the area of tourism uses include: assistance to national and international fairs, workshops with national and international travel agents; party for emerging market destination for fashion and catwalk; Insertions Prensa as posters and / or reports in addition to a wider online campaign by using the new Web
www.formentera.es fully adapted to 2.0 and social networks.
Formentera trying to disseminate what is currently its main attraction and differentiating factor versus other destinations such as coastal conservation and nature.