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Formentera promoted as a sustainable destination in Berlin

foto 2022 ITBThe Formentera Office of Tourism will promote the island this week, 8 to 10 March, at the Berlin ITB, a tourism trade fair which will be held online. This morning Carlos Bernús, Chief of Tourism Promotion, joined representatives of the other island councils at the Palma Congress Centre to log in for "Balearic Islands: Experience and New Opportunities".

The roundtable gathering found Bernús speaking to members of the industry and niche media outlets about Formentera's credentials as a "sustainable island with pioneering projects like formentera.eco, which regulates incoming vehicles, and Save Posidonia Project". Bernús observed that both initiatives were of interest to travelers that care about environmental measures, and pointed out that Germany in particular "is home to the fourth largest number of Formentera's visitors".

"As a destination, Formentera is more than sustainable, it is also ideal for families and nature lovers", said Bernús, who highlighted "our offer in the low season months: nature, bird-watching and heritage routes, plus culture, sport and fine dining".

Summer forecast
 
"We are not yet aware of any cancellations due to Russia's invasion of Ukraine", said Bernús, who asserted, "Logically, war and conflict generate uncertainty around the approaching tourist season and that can have repercussions on prices, our visitors' spending and, consequently, on reservations. So once again, as in the past two years of COVID, the sector will have to be flexible".


10 March 2022
Communications Office
Consell de Formentera

El Formentera Jazz Festival se celebrarà entre el 2 i 5 de juny i torna al seu format habitual d'abans de la pandèmia

El Consell de Formentera, a través de les àrees de Turisme i Cultura, informa que el Formentera Jazz Festival ja ha anunciat les dates de la vuitena edició, que tendrà lloc del 2 al 5 de juny de 2022. Després de dos edicions híbrides, amb format presencial i telemàtic, el festival torna a les dates i format habitual.

Aquesta nova edició, el Formentera Jazz Festival torna al format prepandèmia i es reafirma en l'objectiu de connectar el públic amb la naturalesa i la màgia de l'illa a través de la música en viu. El Formentera Jazz Festival continua apostant per mostrar la intersecció del jazz amb diferents gèneres musicals, incentiva de nou el talent internacional, nacional, així com el local de les Illes Balears.

En aquest sentit, la vicepresidenta i consellera de Turisme, Alejandra Ferrer, ha explicat que "des del Consell s'impulsa aquest esdeveniment a principi de temporada per presentar als visitants una oferta cultural de qualitat, allunyada del sol i platja, i de la qual també poden gaudir els residents". A més de la perspectiva lúdica del festival, Alejandra Ferrer ha destacat "el seu vessant de conscienciació sobre la sostenibilitat".

Per la seua part, la consellera de Cultura, Susana Labrador ha explicat que "després de dos anys de pandèmia que no ha permès un festival amb concerts a la plaça de la Constitució de Sant Francesc, ens fa molta il·lusió que per l'edició d'enguany puguem presentar novament un Formentera Jazz Festival totalment presencial i recuperant aquest indret com a escenari principal".

"Com es pot veure al cartell, enguany la imatge del festival porta la vestimenta icònica de Formentera, per simbolitzar la mescla de tradició i innovació que fa que l'illa sigui tan màgica, única i singular. Un paral·lelisme a l'univers del jazz i les seues interseccions amb altres músiques, que és el valor fundacional que promou el Formentera Jazz Festival", segons ha explicat Maxwell Wright, director del FJF.

El Formentera Jazz Festival va néixer el 2015 de la mà del Consell Insular de Formentera com una trobada musical oberta a l'univers del jazz, amb l'afany d'oferir varietat quant al gènere, a la diversitat i a la procedència internacional. Pròximament, s'informarà sobre la programació del FJF de 2022 al web www.formenterajazzfestival.info. De moment, els amants d'aquest gènere musical ja es poden reservar les dates.


10 de març de 2022
Àrea de Comunicació
Consell de Formentera

cartell 2022 fjf CA

Formentera initiates residents and workers' barometers to spot problems and seek solutions

foto 2022 barometreThe Formentera Data Observatory, part of the Formentera Office of Tourism, is pleased to report on the launch of a mechanism to assess the experience of residents, workers and businesses. Alejandra Ferrer, Vice-President and Councillor of Tourism, described the aim of the surveys as "gauging the perception and opinion of people who live and work on Formentera, as well as entrepreneurs, to spot problems and, at the level of municipal government, seek possible solutions".

The surveys are available in Catalan and Spanish at observatorideformentera.cat and at the following links:

Barometer for residents and workers

Barometer for businesses

The Formentera Office of Citizen Participation has also sent surveys to associations, students, senior citizens and new islanders so that individuals who choose to do so may actively participate in the study in total anonymity. Surveys will also be sent to the Formentera Small- and Medium-Sized Business Group (PIMEF), Chamber of Commerce and Association of Formentera Hotels so that they can be forwarded on to local tradespeople.

The Data Observatory has also conducted direct surveys with commercial and service businesses, residents and workers.

The answers received to date confirm the distinct opinions and needs of each social group; these differences can also be seen based on where respondents live. The subsequent study and analysis will track the various social groups and places of residence. The same goes for commercial and service businesses, since each sector also has specific needs.

"We hope that survey conclusions will help us to make a better island for islanders and tourists alike", Ferrer stressed, who added that "this study is tuned for a brand of local development that is compatible with the environment and which enhances social measures".

Results will be obtained and conclusions drawn later this year.


7 March 2022
Communications Office
Consell de Formentera

COPT approves Formentera's Tourism Promotion Plan for 2022

foto 2022 COPTYesterday Alejandra Ferrer, Vice-President of the Consell de Formentera and Councillor of Tourism Promotion and Planning, and Carlos Bernús, Head of Promotion, participated in a new meeting of the Commission for Tourism Promotion and Planning (Comissió d'Ordenació i Promoció Turística, COPT). This commission is also made up of local tourism industry representatives like the Hotel Association of Formentera, the Chamber of Commerce, the Small- and Medium-Sized Business Group (PIMEF), Conferation of Business Groups in the Balearics (CAEB), travel agencies and political parties.

On 9 February the body met and presented the draft Tourism Promotion Plan for 2022, and yesterday they approved the document. Ferrer insisted that, as in recent years given COVID-19 and uncertainty around Russia's invasion of Ukraine, the document would be "flexible".

The Vice-President and Councillor of Tourism praised COPT representatives' "collaboration in drawing up this roadmap, which puts special emphasis on diversifying markets and products and on promoting the island in the pre- and post-season".

The document highlights two proposals for the regional and central administrations on promotion, quality and training, as well as proposals on specific promotional campaigns, events and activities to reinforce various products with a special focus on gastronomy, nature and sport.

This document also envisions plans for Formentera's participation in tourism fairs and promotional events and presentations in 2022. "This year most of the events will return to their usual spot on the calendar", said Ferrer, who asserted that, in general, "events will be at the beginning and end of the season to help boost employment during these months".

4 March 2022
Communications Office
Consell de Formentera

Formentera prepares 2022 Tourism Promotion Plan

foto 2022 coptToday Alejandra Ferrer, Vice-President of the Consell de Formentera and Councillor of Tourism Promotion and Planning, and Carlos Bernús, Chief of Promotion, took part in the Commission for Tourism Promotion and Planning (Comissió d'Ordenació i Promoció Turística, COPT). This commission also includes representatives of the local tourism industry, like the Formentera Hotel Association, Chamber of Commerce, the local small- and medium-sized business group (PIMEF), Confederation of Balearic Business Groups (CAEB), travel agencies and representatives of political parties.

At the meeting, attendees sat for a presentation of the draft 2022 Tourism Promotion Plan and struck consensus about its contour and content. Over the next two weeks, proposals will be solicited from the industry, with COPT members reconvening afterwards to approve them.

Attendees also discussed COVID-19 and its likely impact on the tourist season and analysed the main issues that arose during summer 2021. Now, the committee will work on shaping a proposal for measures at varying levels of government to safeguard public health and the proper functioning of local businesses and services. These reflections will be incorporated into the 2022 Tourism Promotion Plan.

The Vice-President and Councillor of Tourism welcomed COPT members' collaboration in "crafting previsions and proposals for next summer, which will be flexible enough to adapt to the unfolding pandemic. It is important we use our experience from the last two years, and identify the issues so we can avoid them".

Industry representatives expressed warm feelings about the 2022 season, which they expect to start earlier than in 2021: between Easter and early May. Ferrer and Bernús also pointed to a recovery in advance bookings, a spike in bookings from Italian travellers, and generally high interest in Formentera as a destination.

Tourism barometer

Ferrer additionally presented findings from the tourism barometer and asked industry reps to work together to improve the visitor satisfaction and service quality. "The Formentera Office of Tourism will work with a manual of good practices geared toward our local tourism sector. There will also be talks to train incoming staff to spread knowledge about the history, heritage and gastronomy of Formentera, as well as insight about what's on and what's out there", she said.

Attendees also discussed efforts this winter and this year to draw visitors from mainland Spain and abroad, as well as Consell-backed programming in the early and late season. The Discover Formentera in May and Discover Formentera in October pushes will also be reactivated.

9 February 2022
Communications Office
Consell de Formentera

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