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Calling all whizzes of marketing, communications and creativity: FORMENTERA20 is back

foto 2021 f 2.0The Formentera office of tourism reports that from 27 to 30 May, Formentera20 will celebrate its ninth year as a forum where authorities on digital culture mingle and share ideas and talent. Scheduled to play out in an array of local settings, the four-day event will embody the Formentera20 hashtag #DesconnectarPerConnectar [DisconnectToConnect].

Consell premiere and tourism chief Alejandra Ferrer shared her satisfaction at seeing plans move forward for the local gathering of industry pros. “It’s more than a just boost to our off-season numbers”, she insisted, “because attendees actually help promote Formentera while they’re here”. That extra help is particularly important now amid the pandemic, she added, “because Formentera20 participants will be able to enjoy the island and tell the world about our wealth of outdoor spaces on social media”.

In the words of Formentera20 director Rosa Castells, the event is “a chance to network, share ideas, get inspired, spend time with industry leaders and learn about what’s happening in the digital world”. As in years past, celebrated prodigies of marketing, communications and creative industries will be on hand to share expertise and ideas and see the latest trends in digital culture. Castells told attendees to expect “a lineup of world-class speakers”, with organisers covering the worldly-wise quotient with guests like HBO vice-president Patricia Reis and @isabelitavirtual, a creative chief whom Webby Awards celebrated for Best Content in Art and Culture.

Expert speakers:
Patricia Reis, VP Marketing, HBO
Mónica Moro, Managing Director of Creativity, McCann Espanya
Elena Bule, Communications Chief, Twitter Espanya
Carlos Fernández Guerra, Digital Chief & Social Media Manager, Iberdrola
Miquel Martí, CEO, Barcelona Tech City | www.barcelonatechcity.com
Mar Abad, Director and Co-founder, El Extraordinario podcast [Former Yoroboku founder and Brands & Roses producer]
Soraya Castellanos, Spain Lead, TiK ToK
Isabel Martínez, Creative Director, @isabelitavirtual
Javier Piedrahita, Director, Marketingdirecto.com [moderator]

Who is Formentera20's target audience? Formentera20 is for passionate professionals of the digital world—for communicators, marketing lovers and individuals who want to be in the know to better articulate their project or business proposal.

Discussion will centre on communications, marketing, creativity, branding, content, social media and how to use the ever present resource more proficiently. Participants also share space, and that closeness makes it possible for real networking to take place and ideas to be exchanged, often the catalysts for new projects. Castells says this is what makes Formentera20 truly unique.

Interested parties can find out more and sign up at www.formentera20.com, but spaces are going fast. To encourage participation, organisers have implemented a 50% discount for Formentera residents.

28 April 2021
Communications Department
Consell de Formentera

Formentera ramps up efforts to court Spanish and international travellers

foto 2021 madrid AConsell de Formentera premiere Alejandra Ferrer and chief of marketing for the island’s office of tourism, Carlos Bernús, who are currently in Madrid, took part today in an encounter with travel agents and niche companies to promote Formentera as a destination for domestic and global travellers in 2021.

Holding up the wealth of natural sites and outdoor spaces Formentera can offer lockdown-weary travellers, President Ferrer underscored a local tourism industry which, after the lessons of year-one of the coronavirus pandemic, “is better prepared to adapt to changing health safety regulations” and “is ready to make the island the safest destination it can be”.

This afternoon, Ferrer and Bernús will be on   “Miradas Viajeras” promoting Formentera to listeners of Madrid’s Capital Radio. As always, Formentera’s representatives will work hard to pander to pre- and post-season travellers, plus highlight expectations around the arrival of visitors when emergency orders are lifted 10 May.

Various promotional events
Since Tuesday, the island has participated in a series of webinars organised by Tourespaña to court Polish travellers. For years, the island has prepared Polish versions of its main promotional material, making the current task of Formentera’s representatives even easier.

The island’s “Strategic Tourism Sectors” (“the SET”) have also met this week, with health and wellness committees renewing efforts to coordinate improvements with the Consell and SET-affiliated small businesses. In another bid to boost arrivals, Formentera has joined ‘Land in Sicht’, an online expo for Switzerland’s German-speaking travellers that started Thursday and continues through Sunday.

Lastly, Carlos Bernús gave an online presentation for members of the trade press yesterday, and today and tomorrow he will participate in Fiets & Vandelbeurs, an online event where Formentera will court travellers from Belgium, Luxembourg and the Netherlands, where the island is represented by Baltus Communications. The trade fair aims to draw travellers interested in outdoor sports.

23 April 2021
Communications December
Consell de Formentera

Formentera adopts 2-year plan to reactivate tourism

foto 2021 pla reactivacio turisticaEarlier today the island’s Planning and Promoting Tourism Committee (COPT) passed the Tourism Reactivation Plan (PRT), a document setting down the island’s strategic axes and a roadmap for 2021 and 2022 tourist seasons. Chaired by Consell premiere Alejandra Ferrer and first deputy premiere Ana Juan, the committee meeting was attended by representatives of the local tourism industry, including the Formentera Hotel Association, Chamber of Commerce, Formentera’s league of small- and medium-sized businesses (Pimef), Confederation of Balearic Business Associations (CAEB), travel agencies, as well as political party representatives and the Consell’s head of marketing for tourism, Carlos Bernús.

Ferrer said the PRT had received input and buy-in from stakeholders in local tourism and described it as “a reflection not only of local priorities, but of the work done over a year during which covid-19 has loomed large”. Ferrer also pointed out that, with the public health situation in constant flux, the plan would have to be “adapted based on the changing face of the pandemic and restrictions”.

The first part of the plan concerns public health measures, controls on their application and education to ensure compliance. The second, economic responses to mitigate fallout from the crisis. The third portion, which deals with the island as a tourist destination, marketing strategies and “the Formentera model”, looks at the island’s weaknesses and opportunities together with insight into practical adaptation of the Tourism Promotion Plan (PPT) for 2021.

‘Safe as possible’ destination in summer 2021
COPT attendees reviewed efforts in 2020 to enforce public health measures and raise awareness about them among islanders and tourists, before enumerating required steps to become a “safe as possible” destination ahead of summer 2021. President Ferrer talked about the key importance of “getting national and European vaccination rates to where they need to be for safe reactivation of the economy”. The PRT calls on the central government to keep working with regional authorities on safe corridors, “to make the Balearics a competitive destination” and to establish provisions for efficient controls on arriving travellers.

It also urges Madrid to put systems in place to guarantee a workable form or “health passport” and proper analysis and data checks.

The PRT focuses particular attention on the importance of safe arrivals, in which travellers can be called on to attest low incidence rates at places of origin plus proof of negative Covid status and/or vaccination, as well as, now that the vaccination push is progressing, vaccines for workers and flat-rate Covid tests.

The PRT also calls for the creation of infrastructure and a service in charge of measures to enable mass testing on arrival and/or departure if travellers’ countries of origin so require.

Ferrer said appropriate measures would mean islands working separately: “Public health data should be treated on a per-island basis so the whole region doesn’t close based on the situation on just one island. And we need to differentiate between positive cases among residents and positive cases among visitors, so we can be sure we’re getting real rates of actual cumulative incidence and positivity. This is key to ensuring an island isn’t sealed off to travel due to incidence rates among departing travellers”.

Lastly, the document urges the Balearic authorities to work with individual island governments on a single document, or roadmap, detailing summer measures and strategies after emergency orders are lifted on 9 May.

Economic response
First deputy premiere Ana Juan highlighted direct and indirect aid from central and regional authorities in the past year, on furloughs, for instance, as well as aid disbursed by the government of Formentera. She also held up other measures, set to continue till 30 April, like rebating fees on occupation of the public thoroughfare, extending deadlines on works and delivering assistance to freelancers and small businesses. “Work to lead Formentera to economic recovery continues, as do efforts to restore our tourist destination to its pre-pandemic state”, said Juan.

The PRT asks for the possibility of full or partial furloughs both during and after the tourist season; and that lower rates of the Sustainable Tourism Tax, tied to reduced occupancy rates, be extended until things return to normal.

COPT participants also agreed on the importance of rebate measures so companies can cut costs and increase their viability, and resolved to work with the ferry companies to guarantee adequate connections and fares favouring longer stays.

Marketing and tourism model
The PRT also includes a summary of the 2021 Plan to Promote Tourism, which highlights Formentera’s destination, marketing and tourism model and offers analysis of the island’s weaknesses and opportunities. The local strategy remains tied to sustainability, including in mobility, rural recovery, safeguards on culture and heritage, and aims to achieve social equilibrium, economic improvement and environmental protections.

21 April 2021
Communications Department
Consell de Formentera

‘Formentera To-Go’ — Consell continues backing businesses by showcasing eateries with takeaway and delivery

cartell 2021 formen per emportarThe Formentera Department of Commerce has reprinted and updated an infographic highlighting the bars, restaurants and other establishments that are currently serving food for takeaway and delivery. The island remains in tier 2 of public health alert and businesses devoted to hospitality must close by 6.00pm.

Deputy premiere and commerce councillor Ana Juan applauded participating dining establishments for offering the service to locals and the island’s earliest visitors and “keeping the sector going the first weeks of the season”. In that spirit, the ‘Formentera To-Go’ poster has been translated into Spanish and English and will be distributed among businesses in tourism.

31 March 2021
Communications Department
Consell de Formentera

Consell announces fresh round of job offers through SOIB Reactiva

cartell 2021 soib reactiva 3The Formentera Department of Entrepreneurship and Local Development reports that phase two of the SOIB Reactiva employment programme has incorporated two new listings for four-month contracts within local government. Applicants must be at least 30 and must not be registered as “long-term unemployed”. A total of four positions will be filled:
- One administrative assistant. Tasks will involve administrative work.
- Three brigade members. Tasks will involve access upgrades in buildings and schools and cordoning off public areas, among others.

Applicants must present their candidacy on the SOIB website via the following links:



Applications must be received by 2 April. Complete details are available at https://soib.es/soib-reactiv.

Deputy premiere and entrepreneurship chief Ana Juan called SOIB Reactiva as “a gateway to the job market” and encouraged jobless islanders to sign up.

30 March 2021
Communications Department
Consell de Formentera

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