Alejandra Ferrer, vice-president and tourism councillor, and Carlos Bernús, chief of marketing, have met with a dozen local companies focused on active tourism and other offers with a view to preparing a calendar of Formentera's year-round offer.

"Participants in the meeting discussed activities in active and cultural tourism, among others, that could be included in the Consell de Formentera's tourist agenda and on the Office of Tourism website, in addition to information on year-round accommodation and restaurants", said Ferrer.

She described the initiative as "drawing visitors interested in discovering and enjoying a quieter Formentera" with an offer including everything from diving, horseback riding, nature trails, bird-watching routes and gastronomy to photography courses, guitar-building and other cultural activities and creative workshops. "The idea is that we, as residents, can enjoy them too", she added.

"The goal is to promote year-round activities –whether related to the natural environment, sports and culture, or geared towards fomenting a circular, diversified economy– and at the same time encourage local businesses to make this offer", concluded Ferrer.

Another point of discussion was aid to organise events, workshops and activities which are designed to meet the same objectives mentioned above.

4 April 2023
Office of Communication
Consell de Formentera

The Office of Tourism of the Consell de Formentera is pleased to report that marketing activities will be staged Wednesday, Thursday and Friday in the Portuguese cities of Porto, Coimbra and Lisbon, respectively, where Formentera will promote its pre- and post-season offer to travel agents and tour operators.

"We will highlight low-season activities on Formentera – from sports to our cultural, heritage and culinary offering", said Alejandra Ferrer, vice president and tourism councillor. Nature trails and bird-watching routes of interest to this segment of the public will also be publicised.

From 1 to 5 March, Formentera also attended Lisbon BTL international travel expo. According to the Formentera Data Observatory, in 2022, Portuguese travellers made up 5% of Formentera's visitors.

29 March 2023
Office of Communication
Consell de Formentera

The Office of Tourism of the Consell de Formentera is pleased to report that Formentera is participating at two promotional fairs which started today in Barcelona. The island has its own stand at both: B-Travel, a travel expo for the end public at the Montjuïc exhibition centre of Barcelona, and the Mediterranean Diving Show, for professional and amateur divers, at the exhibition centre in Cornellà. The fairs end this Sunday, 26 March.

Today at B-Travel, Carlos Bernús, head of marketing, presented "Formentera, sustainable by nature" to representatives of specialist press outlets. Alejandra Ferrer, vice president and tourism councillor, said the island would display "promotional material highlighting low-season activities on Formentera – from our sports and cultural, heritage and culinary offering, to activities in nature, bird-watching routes and chances to learn about our history and deeply-rooted traditions."

Diving fair
Also this week in Barcelona, the Mediterranean Diving Show is a benchmark for the diving world and the oldest diving fair in the country. The fair is a meeting point for professionals, amateurs and travel agencies specialised in this sector. The Formentera Divers company will also attend and promote the wonderful diving possibilities that Formentera offers as agreed in the island's strategic tourist segments. Councillor Ferrer additionally touted virtual reality glasses and a 360º video that visitors can use to discover the Formentera seabed [https://www.youtube.com/watch?v=gRmPeCdKguc].

According to data from the Formentera Data Observatory, Spanish travellers constituted 39% of visiting tourists and Formentera's leading market in summer 2022. Travellers from Catalonia made up 33% of that total, followed by Valencia (17%) and Madrid (16%).

24 March 2023
Office of Communication
Consell de Formentera

The Office of Tourism of the Consell de Formentera is pleased to report that this week, from 24 to 26 March, Formentera will participate in two promotional fairs in Barcelona. The island will have its own stand at the B-Travel trade show for the end public at Fira de Montjuïc exhibition centre in Barcelona. Formentera will also have its own stand at the Mediterranean Diving Show for professional and amateur divers at Fira de Cornellà exhibition centre.

B-Travel, one of the largest events in Spain and designed for the end traveller public, brings together the main travel agencies, hotels, transport companies and tourism services companies. Said Alejandra Ferrer, vice president and tourism councillor, "We will display promotional material highlighting activities on Formentera that can be done outside the high season, from sports and cultural, heritage and culinary offerings to activities in nature, bird-watching routes and opportunities to learn about local history and deeply-rooted island traditions."

Friday 24 March, Carlos Bernús, chief of marketing, will offer the presentation "Formentera, sustainable by nature" to representatives of niche press outlets at the expo. Visitors to Formentera's stand will be able to take virtual reality tours with 360º videos of local landmarks.

Diving fair
The Mediterranean Diving Show also takes place in Barcelona from 24 to 26 March. This is the oldest diving fair in the country and has become a benchmark for the diving world. In the words of Vice President Ferrer, "We could not miss this chance to highlight our attractive seabed and vastly diverse coastal dive sites". The fair is a meeting point for diving professionals and amateurs, not to mention travel agencies specialised in this sector. The Formentera Divers company will also attend and promote the great diving possibilities that Formentera offers as agreed in the island's strategic tourist segments. Mediterranean Diving Show visitors will also be able to experience our underwater world in 360º virtual reality.

Last summer Spanish travellers made up 39% of visiting tourists and constituted Formentera's largest market. At 33%, travellers from Catalonia were the most prevalent, followed by Valencia (17%) and Madrid (16%), according to data from the Formentera Data Observatory.

22 March 2023
Office of Communication
Consell de Formentera