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Four special €1,000 prizes handed out as part of Christmas buy-local push

foto 2021 compra a casaDeputy premiere and commerce councillor Ana Juan was joined by Josep Mayans, chair of Formentera’s league of small- and medium-sized businesses, in delivering four special €1,000 prizes as part of the Consell- and Pimef-backed campaign ‘This Christmas Buy Local’ (Al Nadal Compra a Casa). Winners were Compra a Casa cardholders Maite Garbizu Gómez, Maria Ferrer Ferrer, Leonor Asensio Álvarez and Maria Isabel Salazar Sánchez.

Councillor Juan congratulated winners and underscored the campaign’s warm reception during what she described as “a tough year for everyone”. She congratulated organisers too, saying they had accomplished the double objective of increasing footfall at hometown businesses and offering perks to local shoppers. Praise was also in order, Juan asserted, for Formentera retailers who made the effort to keep business afloat this winter.

Pimef chairman Josep Mayans described the special Christmas edition of Compra a Casa as “a boost to an already well-established local initiative” and “a win for everyone”, since prizes mean extra publicity for participating Compra a Casa establishments.

Maite Garbizu got her Compra a Casa loyalty card on 19 December, logging trips with it to Ofiusa supermarket and Petrofor petrol station. Maria Ferrer, a cardholder since 2018, used her card at Ofiusa too, not to mention at Federico fishmonger. Leonor Asensio has also been a cardholder since 2018, making her purchase at Detalls Nou Estil. Maria Isabel Salazar Sánchez has had a Compra a Casa card since 2018. She made her purchase at Strivancus. Winners have until 11 February to use their gift-cards at Compra a Casa partner businesses.

In the last four weeks Compra a Casa has expanded to include an additional five member businesses, for a current total of 35.

‘Al Nadal Compra a Casa’ received funding under the Balearic government’s 2020 ‘Cel Obert’ programme.

12 January 2021
Communications Department
Consell de Formentera

Formentera’s tourist satisfaction rises when crowds decline

foto 2020 barometre turisticConsell de Formentera president and tourism councillor Alejandra Ferrer, marketing director Carlos Bernús, department liaison Catalina Ramis and staffer Luz Márquez gathered before islanders and representatives of the local tourism industry to offer a presentation of the Barometer of Tourist Satisfaction.

2020 is the first year that the Formentera Data Observatory gauges tourist satisfaction in the form of a barometer. The endeavour entailed administering 2,438 surveys — more than three times the number performed in years past. The pandemic meant a distinctly unique backdrop for President Ferrer’s analysis of the data. In that regard, Ferrer drew attention to the fact that, during a summer as difficult as this one, overall tourist satisfaction —99.6%— was higher than any other year on record. Satisfaction was recorded at 96.2% in 2019.

Sagging visitor numbers positively impacted the satisfaction of those who came, said President Ferrer, who pointed to the sudden absence of historic complaints like noise, crowds, commercial activity and vehicles in the respondents’ comments. Visitors found prices on the island high, but said they were justified in light of the quality of service received. “This changing perspective shows us we’re on the right track”, added the president.

Tourists choose Formentera for a variety of reasons, highest among them are beaches, sensation of tranquility and natural spaces. Visitors’ average length of stay was shorter this year than last, and people preferred overnighting in private apartments than hotels. The profile of visiting tourists changed as well, no doubt a factor of the Covid crisis. Seventy-five per cent came from Spain: Catalunya first, then Madrid, the Balearics, Valencia and Andalusia. Increases were likewise seen in the number of travellers from Portugal, Switzerland, Netherlands and Belgium, with numbers from the island’s historic markets holding steady. Eighty-six per cent of visitors gave a positive evaluation concerning public health measures.

Lastly, President Ferrer made assurances that “after having studied the survey results and analysed the weaknesses, threats, strengths and opportunities of our destination, we’ve come to the conclusion that we must continue working with our model of sustainability: restricting in-bound vehicle traffic with formentera.eco, caring for the environment, focusing on cleanliless and waste management and building visibility for cultural and heritage activities and other tourist-oriented products that give our destination added value”.

The document presented today can be viewed here.

15 December 2020
Communications Department
Consell de Formentera

Winners of 14th Christmas Window Dressing Contest get prizes

foto 2020 concurs aparadorisme 3The Consell de Formentera and Chamber of Commerce handed out prizes today to winners of the 14th Christmas Window Dressing Contest. Launched in a bid to foment and encourage the Christmas spirit at hometown businesses, this year’s competition logged a record-breaking twenty participants.

After touring window displays, the panel of judges —OCB’s Savina Majoral, painter Álvaro Mendoza and Amalia Mora and José Manuel Alcaraz of the Formentera Commerce Department— saluted the originality, creativity and imagination on display at the following businesses:

1. Pinturas Cabezuelo, Sant Ferran.
2. Sol Courrèges Boné, La Savina.
3. Be Formentera, Sant Francesc.

This year, judges praised the window dressings at two additional businesses —Pescadería Nuestra Señora del Carmen and Floristeria Formentera— “for creativity and outstanding craftsmanship”.

Deputy premiere and commerce councillor Ana Juan applauded the winners and everyone who participated for “sprucing up window displays and proving that, when the going gets tough, local shops stay lively and dynamic”. Juan said the Consell would continue working with business groups on the island to build capacities and strengthen a unique identity.

Simplicity —a single Christmas tree consisting of a ladder and paint cans— was the name of the game with the display at Pinturas Cabezuelo, a paint store with nearly a quarter century of history serving Sant Ferran. Sol Courrèges Boné repurposed materials for her original window decoration, while Be Formentera’s Christmas display is personalised with products from the shop’s own inventory.

Prizes were delivered to the retailers by Councillor Juan and Lina Tur, of the Chamber of Commerce. Winners took home commemorative plaques and cash prizes of €225 (first place), €150 (second) and €75 (third).

11 December 2020
Communications Department
Consell de Formentera

Compra a Casa’s Black Friday gift-card

foto 2020 g munteanuGabriela Munteanu of Sant Francesc has the Consell de Formentera and Pimef’s Compra a Casa to thank for a special Black Friday edition of her new €50 gift-card.

As part of the special edition of the buy local push launched 1 December and set to continue through 6 January, shoppers who show their Compra a Casa card when making purchases of €20 or more will be entered in a drawing for four €1,000 prizes. The drawing is scheduled for 8 January and winners will have one month from 11 January to use their €1,000 gift-cards at participating local businesses.

10 December 2020
Communications Department
Consell de Formentera

Formentera unveils data observatory

foto 2020 observatori dadesConsell de Formentera president Alejandra Ferrer was joined today by Formentera Tourism Department marketing chief Carlos Bernús, department liaison Catalina Ramis and staffer Luz Márquez for a presentation of the Formentera Data Observatory (Observatori de Dades de Formentera/ODF). “As a source of disaggregated local data, the ODF will help us make better informed decisions as we move toward sustainability”, said the president.

The ODF website offers eight visions of Formentera-related information — Society and Demographics; Tourism;  Environment; Transport; Mobility and Accessibility; Economy; Social Welfare and Islander Experience; Culture, Heritage, Education and Sport— which in turn lead visitors to a multitude of increasingly specific resources.

“Until now our data, particularly with regard to tourism and the economy, was aggregated with Eivissa’s. We need that information to be Formentera-specific, not only as they concern these two subjects, but across the board. To be able to enhance the destination we offer tourists and enhance islander satisfaction, the view must be holistic and include islanders’ perspective as well”, said President Ferrer.

Department liaison Catalina Ramis explained how visitors will be able to use the site to access information, graphics and maps and filter search results by keyword. In the days ahead local government will also unveil ODF’s unprecedented “tourist satisfaction barometer”.

Islander satisfaction barometer
Assimilation of new data from the various arms of the Consell de Formentera and other sources into ODF’s dynamic system will be ongoing. And, to assist in development of ODF’s gauge of islander satisfaction, distinct departments of the Consell will highlight areas of future study —the woven baskets Formentera residents have traditionally used to carry their shopping, for instance— that can further enrich understanding of topics like society, the economy and the environment.

30 November 2020
Communications Department
Consell de Formentera

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