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Formentera continues quest for sustainable tourism at WTM in London

foto 2022xi wtm BToday at the World Travel Market in London, representatives of the Balearic government offered a presentation titled "Balearic Islands: a case study in responsible tourism". Ana Juan, president of the Consell de Formentera, stressed that "Formentera has long since begun the search for a sustainable brand of tourism that respects our island and appreciates its uniqueness". Indeed, President Juan pointed out that sustainability has been at the forefront of the island's marketing efforts at WTM 2022.

After the presentation, at a round-table discussion which included the four Balearic Islands, Alejandra Ferrer, vice president and councillor of tourism, offered an overview of efforts in recent years to make the island more sustainable, including regulating vehicles brought and driven on the island (formentera.eco), safeguarding posidonia seagrass (Save Posidonia Project), offering drivers a local network of electric vehicle charging stations, eliminating plastic bags and more.

"Among our challenges moving forward is collaboration to protect the Mediterranean Sea and regulate mass anchorage on our coastline", she said. "Meanwhile, we must continue to safeguard culture, traditions and heritage so that Formentera remains a unique experience, which is what draws our visitors, while at the same time striking a balance with regard to residents' quality of life. In due form, we are seizing the chance that WTM provides to drive these points home among the tour operators and travel agents with whom we are meeting", said Ferrer.

Promoting the pre and post season
Formentera will be promoted at the World Travel Market in London from 7 to 9 November. At a stand which the island will share with the rest of the archipelago, visitors can learn about the local offer and, in particular, off-season draws like cultural, sports and leisure events.

Carlos Bernús, head of marketing, will also be present at the expo, where local representatives will make contact with tour operators and travel agents, not to mention niche press outlets, which "are showing great interest in our destination and sustainability-forward projects".

This year, the stand has a poster reading "Under the Formentera blue lies the posidonia green" with a QR code where smart-phone users can download catalogues digitally to save paper. In these catalogues Formentera will show the opportunities it offers in sport, culture, heritage and cuisine, as well as proposals to go into nature or ornithological routes, while knowing its past and the most deeply rooted traditions of the island.

8 November 2022
Communications Office
Consell de Formentera

Formentera participates in WTM to reinforce pre- and post-season with British tourism

The Formentera Office of Tourism is pleased to report that the island will be present at London's World Travel Market (WTM) between 7 and 9 November. On hand to promote Formentera at the UK's biggest travel expo will be Ana Juan, Alejandra Ferrer and Carlos Bernús (president, vice president/tourism councillor and tourism marketing chief of the Consell de Formentera, respectively).

President Juan said that visitors to Formentera's section of the Balearic Islands stand "can learn about the local offer and, in particular, off-season draws like cultural, sports and leisure events".

At 10.30am on day two of the expo, Tuesday 8 November, "Balearic Islands, the tourism of the future" will offer a look at the region's characteristics as a destination. The presentation will be followed by a round-table discussion with the participation of all the islands.

There, Vice President Ferrer will tout Formentera's sustainable side and highlight projects like formentera.eco to regulate incoming vehicles and Save Posidonia Project to protect posidonia. She will also explain "other steps to ensure that each visit to Formentera remains a unique experience and that our visitors are aware of the place they are visiting, where resources are limited and must be used with care".

Formentera's representatives at the WTM will also make contact with tour operators and travel agents who have already programmed their 2023 seasons. Visitors to this year's stand will find a poster reading "Under the Formentera blue lies the posidonia green", where, by scanning a QR code, they can download literature about the island digitally to save paper.

These catalogues spotlight Formentera's offer in sport, culture, heritage and cuisine, as well as nature activities, ornithological routes and ways to discover our past and most deeply rooted traditions.

4 November 2022
Communications Office
Consell de Formentera

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Call for vendors at Mercat Nadalenc

The Formentera Office of Commerce is pleased to report that individuals who wish to operate a booth at the 2022/2023 Christmas Market (Mercat Nadalenc) may submit applications from today. For ten calendar days, applications will be accepted at the Citizen Information Office (OAC) and online through the OVAC.

The Mercat Nadalenc will run Friday 2 December to 6 January 2023, both inclusive, in Plaça de la Constitució and Carrer dels Llaüts dels Damians in Sant Francesc.

The Consell de Formentera will assign up to seven booths for retail at the Mercat Nadalenc; three small booths for businesses and artisans; three for the hospitality sector and one for schools, public organisations and/or non-profit associations. The market will run Monday to Saturday, with vending booths operating 10.30am to 1.30pm and 5.00 pm to 8.00pm, and restaurant booths opening from 12.30pm to 4.00pm and 6.00pm to 11.00pm.
Mercat Nadalenc provisional terms and application.

29 October 2022
Communications Office
Consell de Formentera

This November, Consell presents series of workshops to boost local trade

As part of this year's Strengthening Local Business Plan (Pla per a l'enfortiment del comerç, PEC), the Formentera Office of Commerce will deliver a boost to local business in a series of workshops this November. Ana Juan, president and councillor of commerce, said the aim of the workshops is "to give Formentera merchants new tools and ideas to enhance their skills".

Focalizza, a consultancy specialised in business development, will develop the PEC and lead the online workshops. The first, Digital competencies and skills for managing a point of sale, will take place 7 and 9 November. Marketing strategies for managing a point of sale will be staged 14 and 16 November, with the third and final workshop, Ten ways to build customer loyalty locally, scheduled 21 and 23 November.

All workshops will be held online from 2.00pm to 4.00pm. For more information and to register, send an email to mercats@conselldeformentera.cat or telephone 971 321 275 ext. 2.

The strategic lines of Formentera's PEC include fomenting business planning; enhancing the competitivity of island businesses; preserving a locally-driven model, and promoting and regulating the local commercial landscape. President Juan recalled that the PEC's preparation and development "reflects the suggestions and concerns of the island's business community".

31 October 2022
Communications Office
Consell de Formentera

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Last weekend's Formentera Zen brought wellness and digital disconnection

foto 2022x for zen CThis past weekend was the eighth Formentera Zen, a wellness event organised by Puro Bienestar as part of the Consell de Formentera's Discover Formentera in October campaign. More than 150 came out for the event, which included experts in positive psychology, emotional intelligence, self-knowledge, healthy habits, nutrition, fitness, dance, neuroscience, self-care and beauty, sleep and rest, sound baths, yoga and meditation.

Alejandra Ferrer, vice president and councillor of tourism, pointed out that participants hailed from various corners of Spain and beyond, with participants from Italy, Switzerland, Belgium and Germany. "The low season is a time when visitors can be in closer contact with islanders and our nature", said Vice President Ferrer, "Formentera Zen attendees can take advantage of their visit to enjoy people-centred talks tuned to cultivating healthy minds and bodies. And speakers and participants alike have ensured that, on social media, Formentera is associated with wellness, health and nature".

The 2022 programme included multidisciplinary sessions focused on the physical, intellectual, environmental and social aspects of human beings. The event featured professionals like Marta Verona (Masterchef 6), Cesc Escolà (Operación Triunfo and Muévete en casa), Jana Fernández (El Podcast de Jana Fernández), Marta Romo (Entrena tu cerebro), Marc Oromí (The Massage House), Júlia Rovira (Vadesabores) and Teresa Arnandis (Ladyscience). Additional participants included psychologist Elena Puig; London-based artist Diana Pintado; musical alchemist José Manuel Martínez, and Greek-born yoga instructor Yiannis Mukta Om.

Events on the holistic wellness programme included "When sleep gets better, everything gets better"; "Overcome the limits of your mind"; "The power of self-massage: a relationship of self-love"; "Supernutrition: nurture yourself healthily, soothingly and efficiently"; "Get to know your body to understand and care for it"; "Consciousness and ego", and "Hi, how's it going? Shall we talk?". Formentera Zen 2022 also included a live cooking session highlighting seasonal recipes and local produce and master classes in dance fitness and dharma yoga. Gecko Hotel & Beach Club hosted Formentera Zen with collaboration from Sa Pedrera Suites & Spa, Trasmapi, Proauto Rent a Car, La Fabrica Artigianale and Clinique.

17 October 2022
Communications Office
Consell de Formentera

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