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Areas Urbanism & territory, Tourism and Economic activities Handicraft, trade and markets

July’s Compra a Casa prize goes to a good cause

foto 2020 compra a casa estiuThe Formentera Department of Commerce reports that the July winner of the summer edition of Compra a Casa received his prize today, a €100 gift card he plans to regift to local NGO Formenterers Solidaris. Marco Carnevali has been a faithful user of his Compra a Casa card since 2016.

Hatched in an effort to promote local small business and reward shoppers for doing the same, the latest edition of Compra a Casa is backed not just by the Consell de Formentera but by the island’s small- and medium-sized business group, Pimef, as well. A typical feature of the winter calendar, in 2020 the initiative will take place in July, August and September with the same system and even bigger prizes. Compra a Casa cardholders who spend €20 or more at participating businesses will be entered in monthly drawings to win a gift card valued at €100 (twice the winter amount).

5 August 2020
Department of Communications
Consell de Formentera

Formentera launches video spotlighting island’s non-essential businesses

foto 2020 compra a FormenteraDeputy premiere and commerce chief Ana Juan was joined by Lidia Álvarez, director of the island’s small- and medium-sized business group, in unveiling a video that courts Formentera’s visiting tourists by spotlighting the virtues of local businesses. “Small, family-run, neighbourhood commerce is one of the island’s complementary draws”, said Juan, “plus it means added value for our visitors, so, in that sense, we want to show them what we’ve got and how we’re unique”.

Featured in the spot are 13 local businesses which specialise in clothes, beauty products, accessories and jewellery. The establishments, as Consellera Juan pointed out, were forced to close during emergency orders and are now reopening in a season where many typically favourable conditions are absent. Juan applauded the efforts that local business owners have made to adapt to emerging covid-19 preventive measures and ensure customers a safe shopping experience.

Lidia Álvarez said the video was about showing visitors that “the things they buy on Formentera can’t be found in big box stores; they’re products with personality and unique character”.

The video (available here on the Consell de Formentera’s YouTube channel) will be promoted on the social media accounts of the Consell de Formentera, particularly those directed at tourists, as well as on the social media accounts of Pimef and Trasmapi. The video will also be shown on Mediterrania Pitiusa ferry rides. Fruit of collaboration between Pimef and the Consell de Formentera, the initiative also receives support from the commerce division of the Balearic government.

21 July 2020
Department of Communications
Consell de Formentera

Formentera incorporates details on mandatory masks into retooled covid-19 educational push

Cartell 2020 anticovid part 2The Formentera office of tourism unveiled today the revamped version of a campaign to educate tourists and remind islanders about the pillars of the local plan to stem the spread of covid-19. President and tourism consellera Alejandra Ferrer explained that “new rules requiring masks to be worn in the vast majority of public spaces meant we had to tweak our educational approach”.

“Protect Formentera, for you and for everyone!” is the slogan of the campaign highlighting the ground rules to stopping the spread of covid-19 on the island:

1. Mask must be worn
2. Members of different households must maintain a safe 1.5-metre distance
3. Frequent hand washing/sanitising.

A general infographic outlines the primary exceptions to the face covering rule while a second poster is geared toward minutia. Exceptions include beaches, pools, outside towns, during exercise and while eating or drinking, and the rule is not applicable for children under 6.

Educational posters can be found at display cases around the island, as well as restaurants, hotels and other establishments. Additional information is available on the tourism office website at formentera.es/covid. Text is in Catalan, Spanish and English in a bid to ensure the message reaches islanders and tourists alike. Commending the implication of both residents and business owners since the start of the public health crisis, President Ferrer called on the island’s visitors for similar assistance in the effort to keep Formentera safe: “The pandemic hasn’t gone anywhere, and a spike on our island could mean us starting all over again.”

As it did during the easing of lockdown restrictions, the Consell de Formentera has printed posters highlighting new guidelines in the wake of publication in the regional gazette, yesterday, of recently adopted measures on mobility, trade, restaurants and more.

14 July 2020
Department of Communications
Consell de Formentera

Compra a Casa returns this summer with perks for shoppers who support small business

Cartell 2020 campana veranoThe Formentera department of commerce reports that together with the local association for small- and medium-sized businesses, Pimef, the island’s government is leading the charge on the latest Compra a Casa — an initiative created to promote local small businesses and reward islanders who patronise them. What is typically a wintertime campaign will be developed this year in July, August and September using a similar system, but with bigger prizes. Purchases of €20 or more in participating Compra a Casa businesses enter shoppers in monthly drawings for €100 gift cards (twice their value in winter).

According to commerce consellera Ana Juan, the push is first about “encouraging and incentivising islanders who patronise small Formentera business — among the sectors that the current crisis has thrown onto shaky ground”. “But it’s also about reminding islanders about the strengths of Formentera-based businesses: they are premier quality establishments, they are local, and they are at the core of our society”.

Juan additionally noted that this year came with the launch of the Compra a Casa website, where visitors can find out about participating establishments and discounts and where, in the words of the consellera, “a single click can bring islanders and island businesses that much closer together”.

More initiatives
The campaign is one of several initiatives promoted by the commerce department during the state of emergency. Another, titled ‘Formentera stays home and shops local’, aimed to give traditional, local shops increased visibility, and underscore why supporting them and consuming locally sourced fare is important. In videos launched simultaneously as part of a campaign bringing together the councils of Formentera, Mallorca and Menorca, representatives of the productive sectors offered messages of thanks to local shoppers.

The commerce chief also pointed to efforts under way with Formentera shop-owners around new marketing initiatives for this summer.

29 June 2020
Department of Communications
Consell de Formentera

Tourism information points reopen

foto 2020 oficines turistiquesThe Formentera Department of Tourism reports that tourism information points reopened today in Sant Francesc, La Savina and Es Pujols. The sites, known as Oficines d'Informació Turística, will open Monday to Friday from 10.00am to 2.00pm and 5.00pm to 7.00pm, and Saturdays from 10.00am to 3.00pm. Assuming the 2020 tourist season can be extended later into the year, the offices are expected to remain active until November.

15 June 2020
Department of Communications
Consell de Formentera

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